--- title: "Amazon Ads vs Megaphone: Which is searched more?" description: "Is Amazon Ads or Megaphone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-megaphone" publisher: "Brandwave" --- # Amazon Ads vs Megaphone: Which is searched more? Is Amazon Ads or Megaphone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Megaphone - **Competitive set**: Audio advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 62.8% - **Megaphone Share of Search**: 0.61% ## Is Amazon Ads or Megaphone more popular in search? - In September 2026, Amazon Ads had more branded searches than Megaphone among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Megaphone had 900. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and Megaphone accounted for 0.61%. - Amazon Ads was ahead of Megaphone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide moved from 57.8% to 62.8%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Megaphone’s share of searches among audio advertising platforms worldwide moved from 0.73% to 0.61%, and its estimated monthly branded searches moved from 1.2K to 900. ## Top audio advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Megaphone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AudioGo | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Spotify Ad Studio | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Amazon Ads | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Trade Desk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Megaphone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DAX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton Podcast Metrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audio advertising platforms - Asked ChatGPT "Which audio advertising platform should I use?": 1. AudioGo, 2. Amazon Ads, 3. Spotify Ad Studio - Asked ChatGPT "What are the best audio advertising platforms?": 1. Amazon Ads, 2. The Trade Desk - Asked ChatGPT "What's the best audio advertising platform for ad buyers?": 1. The Trade Desk, 2. Spotify Ad Studio, 3. Amazon Ads - Searched Google, AI Overview "audio advertising platforms": 1. AudioGo, 2. Spotify Ad Studio - Searched Google, AI Overview "audio ads platform": 1. Spotify Ad Studio, 2. AudioGo, 3. Amazon Ads Not named in any answer: Megaphone, DAX and Triton Podcast Metrics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio advertising platforms worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%. - Estimated monthly branded searches for Megaphone worldwide fell 22.4% over 12 measured months, from 1.2K to 900 in September 2026. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Megaphone estimated searches | Megaphone Share of Search | Megaphone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 57.8% | 1 | 1.2K | 0.73% | 5 | | Nov 2025 | 92.4K | 62% | 1 | 1K | 0.68% | 5 | | Dec 2025 | 92.4K | 65.9% | 1 | 900 | 0.64% | 5 | | Jan 2026 | 75.9K | 52.8% | 1 | 1.1K | 0.76% | 5 | | Feb 2026 | 75.9K | 52.6% | 1 | 1.1K | 0.79% | 5 | | Mar 2026 | 92.1K | 51.7% | 1 | 1.1K | 0.61% | 5 | | Apr 2026 | 75.6K | 56.8% | 1 | 1K | 0.76% | 5 | | May 2026 | 75.3K | 56.5% | 1 | 880 | 0.66% | 5 | | Jun 2026 | 75.6K | 56.9% | 1 | 880 | 0.66% | 5 | | Jul 2026 | 75.3K | 60.7% | 1 | 750 | 0.6% | 5 | | Aug 2026 | 75.3K | 53.2% | 1 | 900 | 0.64% | 5 | | Sep 2026 | 92.1K | 62.8% | 1 | 900 | 0.61% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Megaphone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Megaphone**: Measured on the search terms “megaphone advertising”, “megaphone audio” and “megaphone podcast”, summed into one figure. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Megaphone profile](/demand/global-en/brands/megaphone) - [All audio advertising platforms worldwide](/demand/global-en/categories/audio-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Megaphone more popular in search? In September 2026, Amazon Ads had more branded searches than Megaphone among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while Megaphone had 900. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and Megaphone accounted for 0.61%. ## Cite this page Brandwave. "Amazon Ads vs Megaphone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-megaphone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-megaphone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.