--- title: "Amazon Ads vs Kroger Precision Marketing: Which is searched more?" description: "Is Amazon Ads or Kroger Precision Marketing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-kroger-precision-marketing" publisher: "Brandwave" --- # Amazon Ads vs Kroger Precision Marketing: Which is searched more? Is Amazon Ads or Kroger Precision Marketing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Kroger Precision Marketing - **Competitive set**: Retail media networks - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 58.7% - **Kroger Precision Marketing Share of Search**: 0.31% ## Is Amazon Ads or Kroger Precision Marketing more popular in search? - In September 2026, Amazon Ads had more branded searches than Kroger Precision Marketing among retail media networks worldwide. Amazon Ads had about 92,100 branded searches, while Kroger Precision Marketing had 480. Amazon Ads made up 58.7% of all retail media network searches we track, and Kroger Precision Marketing accounted for 0.31%. - Amazon Ads was ahead of Kroger Precision Marketing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among retail media networks worldwide moved from 52.3% to 58.7%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Kroger Precision Marketing’s share of searches among retail media networks worldwide moved from 0.33% to 0.31%, and its estimated monthly branded searches moved from 590 to 480. ## Top retail media networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. Kroger Precision Marketing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Ads was listed before Kroger Precision Marketing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Roundel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Instacart Ads | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kroger Precision Marketing | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail media networks - Asked ChatGPT "Which retail media network should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Asked ChatGPT "What are the best retail media networks?": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Instacart Ads, 5. Kroger Precision Marketing - Asked ChatGPT "What's the best retail media network for an ecommerce advertiser?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Searched Google, AI Overview "retail media network": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Kroger Precision Marketing - Searched Google, AI Overview "sponsored product ads": 1. Amazon Ads Not named in any answer: Criteo and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail media networks worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among retail media networks worldwide, from 55.7% to 58.7%. - In September 2026, Kroger Precision Marketing fell from 6th to 7th among retail media networks worldwide. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Kroger Precision Marketing estimated searches | Kroger Precision Marketing Share of Search | Kroger Precision Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 52.3% | 1 | 590 | 0.33% | 7 | | Nov 2025 | 92.4K | 56.2% | 1 | 480 | 0.29% | 7 | | Dec 2025 | 92.4K | 60.3% | 1 | 390 | 0.25% | 7 | | Jan 2026 | 75.9K | 51.1% | 1 | 480 | 0.32% | 7 | | Feb 2026 | 75.9K | 49.9% | 1 | 480 | 0.32% | 7 | | Mar 2026 | 92.1K | 54.7% | 1 | 590 | 0.35% | 7 | | Apr 2026 | 75.6K | 51.3% | 1 | 480 | 0.33% | 7 | | May 2026 | 75.3K | 55.6% | 1 | 390 | 0.29% | 7 | | Jun 2026 | 75.6K | 51.7% | 1 | 480 | 0.33% | 7 | | Jul 2026 | 75.3K | 52.3% | 1 | 480 | 0.33% | 7 | | Aug 2026 | 75.3K | 55.7% | 1 | 590 | 0.44% | 6 | | Sep 2026 | 92.1K | 58.7% | 1 | 480 | 0.31% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Kroger Precision Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Kroger Precision Marketing**: Measured on the search term “kroger precision marketing”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Kroger Precision Marketing profile](/demand/global-en/brands/kroger-precision-marketing) - [All retail media networks worldwide](/demand/global-en/categories/retail-media-networks): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Kroger Precision Marketing more popular in search? In September 2026, Amazon Ads had more branded searches than Kroger Precision Marketing among retail media networks worldwide. Amazon Ads had about 92,100 branded searches, while Kroger Precision Marketing had 480. Amazon Ads made up 58.7% of all retail media network searches we track, and Kroger Precision Marketing accounted for 0.31%. ## Cite this page Brandwave. "Amazon Ads vs Kroger Precision Marketing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-kroger-precision-marketing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-kroger-precision-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.