--- title: "Amazon Ads vs Instacart Ads: Which is searched more?" description: "Is Amazon Ads or Instacart Ads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-instacart-ads" publisher: "Brandwave" --- # Amazon Ads vs Instacart Ads: Which is searched more? Is Amazon Ads or Instacart Ads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Instacart Ads - **Competitive set**: Retail media networks - **Market**: Global - **Month measured**: Sep 2026 - **Amazon Ads Share of Search**: 58.7% - **Instacart Ads Share of Search**: 1% ## Is Amazon Ads or Instacart Ads more popular in search? - In September 2026, Amazon Ads had more branded searches than Instacart Ads among retail media networks worldwide. Amazon Ads had about 92,100 branded searches, while Instacart Ads had 1,600. Amazon Ads made up 58.7% of all retail media network searches we track, and Instacart Ads accounted for 1%. - Amazon Ads was ahead of Instacart Ads in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Ads’ share of searches among retail media networks worldwide moved from 52.3% to 58.7%, and its estimated monthly branded searches moved from 92.4K to 92.1K. - Across the 12 months ending September 2026, Instacart Ads’ share of searches among retail media networks worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top retail media networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. Instacart Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Ads was listed before Instacart Ads in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Roundel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Instacart Ads | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kroger Precision Marketing | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail media networks - Asked ChatGPT "Which retail media network should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Asked ChatGPT "What are the best retail media networks?": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Instacart Ads, 5. Kroger Precision Marketing - Asked ChatGPT "What's the best retail media network for an ecommerce advertiser?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Searched Google, AI Overview "retail media network": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Kroger Precision Marketing - Searched Google, AI Overview "sponsored product ads": 1. Amazon Ads Not named in any answer: Criteo and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail media networks worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among retail media networks worldwide, from 55.7% to 58.7%. - Estimated monthly branded searches for Instacart Ads worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Instacart Ads estimated searches | Instacart Ads Share of Search | Instacart Ads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 92.4K | 52.3% | 1 | 1.9K | 1.1% | 6 | | Nov 2025 | 92.4K | 56.2% | 1 | 1.6K | 0.97% | 6 | | Dec 2025 | 92.4K | 60.3% | 1 | 1.6K | 1% | 5 | | Jan 2026 | 75.9K | 51.1% | 1 | 2.4K | 1.6% | 5 | | Feb 2026 | 75.9K | 49.9% | 1 | 6.6K | 4.3% | 4 | | Mar 2026 | 92.1K | 54.7% | 1 | 2.4K | 1.4% | 5 | | Apr 2026 | 75.6K | 51.3% | 1 | 2.4K | 1.6% | 5 | | May 2026 | 75.3K | 55.6% | 1 | 1.9K | 1.4% | 5 | | Jun 2026 | 75.6K | 51.7% | 1 | 1.9K | 1.3% | 5 | | Jul 2026 | 75.3K | 52.3% | 1 | 1.6K | 1.1% | 5 | | Aug 2026 | 75.3K | 55.7% | 1 | 1.6K | 1.2% | 5 | | Sep 2026 | 92.1K | 58.7% | 1 | 1.6K | 1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Instacart Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search terms “amazon ads” and “amazonads”, summed into one figure. - **Instacart Ads**: Measured on the search term “instacart ads”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Instacart Ads profile](/demand/global-en/brands/instacart-ads) - [All retail media networks worldwide](/demand/global-en/categories/retail-media-networks): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Ads or Instacart Ads more popular in search? In September 2026, Amazon Ads had more branded searches than Instacart Ads among retail media networks worldwide. Amazon Ads had about 92,100 branded searches, while Instacart Ads had 1,600. Amazon Ads made up 58.7% of all retail media network searches we track, and Instacart Ads accounted for 1%. ## Cite this page Brandwave. "Amazon Ads vs Instacart Ads: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-instacart-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-instacart-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.