--- title: "Amazon Ads vs Google Ad Manager: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Ads or Google Ad Manager? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-google-ad-manager" publisher: "Brandwave" --- # Amazon Ads vs Google Ad Manager: Which is more popular by branded search? Which is more popular in search, Amazon Ads or Google Ad Manager? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Ads and Google Ad Manager - **Competitive set**: Ad server platforms - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Ads Share of Search**: 34.2% - **Google Ad Manager Share of Search**: 62.5% ## Which is more popular in search, Amazon Ads or Google Ad Manager? - In August 2026, Google Ad Manager had more branded searches than Amazon Ads among ad server platforms worldwide. Google Ad Manager was estimated to have 135K branded searches compared to Amazon Ads’ 74K, and held a 62.5% Share of Search versus Amazon Ads’ 34.2%. - Google Ad Manager was ahead of Amazon Ads in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide moved from 42.8% to 34.2%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among ad server platforms worldwide moved from 52% to 62.5%, and its estimated monthly branded searches moved from 110K to 135K. ## How did search popularity change for ad server platforms worldwide in August 2026? - Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026. - Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Month by month | Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 42.8% | 2 | 110K | 52% | 1 | | Nov 2025 | 90.5K | 43.2% | 2 | 110K | 52.5% | 1 | | Dec 2025 | 90.5K | 43.2% | 2 | 110K | 52.5% | 1 | | Jan 2026 | 74K | 38.2% | 2 | 110K | 56.8% | 1 | | Feb 2026 | 74K | 38.3% | 2 | 110K | 57% | 1 | | Mar 2026 | 90.5K | 38.3% | 2 | 135K | 57.1% | 1 | | Apr 2026 | 74K | 34% | 2 | 135K | 62% | 1 | | May 2026 | 74K | 34% | 2 | 135K | 62% | 1 | | Jun 2026 | 74K | 34% | 2 | 135K | 62% | 1 | | Jul 2026 | 74K | 34.2% | 2 | 135K | 62.4% | 1 | | Aug 2026 | 74K | 34.2% | 2 | 135K | 62.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Ads’ and Google Ad Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Ads**: Measured on the search term “amazon ads”. - **Google Ad Manager**: Measured on the search term “google ad manager”. - [Amazon Ads profile](/demand/global-en/brands/amazon-ads) - [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager) - [All ad server platforms worldwide](/demand/global-en/categories/ad-server-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Ads or Google Ad Manager? In August 2026, Google Ad Manager had more branded searches than Amazon Ads among ad server platforms worldwide. Google Ad Manager was estimated to have 135K branded searches compared to Amazon Ads’ 74K, and held a 62.5% Share of Search versus Amazon Ads’ 34.2%. ## Cite this page Brandwave. "Amazon Ads vs Google Ad Manager: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-google-ad-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-google-ad-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.