---
title: "Amazon Ads vs Criteo: Which is more popular by branded search?"
description: "Which is more popular in search, Amazon Ads or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-criteo"
publisher: "Brandwave"
---

# Amazon Ads vs Criteo: Which is more popular by branded search?

Which is more popular in search, Amazon Ads or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Ads and Criteo
- **Competitive set**: Retail media networks
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Ads Share of Search**: 55.9%
- **Criteo Share of Search**: 31.3%

## Which is more popular in search, Amazon Ads or Criteo?

- In August 2026, Amazon Ads had more branded searches than Criteo among retail media networks worldwide. Amazon Ads was estimated to have 74K branded searches compared to Criteo’s 41.4K, and held a 55.9% Share of Search versus Criteo’s 31.3%.
- Amazon Ads was ahead of Criteo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide moved from 52.3% to 55.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media networks worldwide moved from 35.5% to 31.3%, and its estimated monthly branded searches moved from 61.5K to 41.4K.

## How did search popularity change for retail media networks worldwide in August 2026?

- In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.3% to 55.9%.
- In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.7% to 31.3%.

## Month by month

| Month | Amazon Ads estimated searches | Amazon Ads Share of Search | Amazon Ads rank | Criteo estimated searches | Criteo Share of Search | Criteo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 52.3% | 1 | 61.5K | 35.5% | 2 |
| Nov 2025 | 90.5K | 56.1% | 1 | 50.4K | 31.3% | 2 |
| Dec 2025 | 90.5K | 60.4% | 1 | 41.2K | 27.5% | 2 |
| Jan 2026 | 74K | 51.2% | 1 | 50.4K | 34.9% | 2 |
| Feb 2026 | 74K | 51.4% | 1 | 50.5K | 35.1% | 2 |
| Mar 2026 | 90.5K | 55% | 1 | 50.5K | 30.7% | 2 |
| Apr 2026 | 74K | 51.5% | 1 | 50.4K | 35.1% | 2 |
| May 2026 | 74K | 55.9% | 1 | 41.3K | 31.2% | 2 |
| Jun 2026 | 74K | 51.7% | 1 | 50.4K | 35.3% | 2 |
| Jul 2026 | 74K | 52.3% | 1 | 50.4K | 35.7% | 2 |
| Aug 2026 | 74K | 55.9% | 1 | 41.4K | 31.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Ads’ and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Ads**: Measured on the search term “amazon ads”.
- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.

- [Amazon Ads profile](/demand/global-en/brands/amazon-ads)
- [Criteo profile](/demand/global-en/brands/criteo)
- [All retail media networks worldwide](/demand/global-en/categories/retail-media-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Ads or Criteo?

In August 2026, Amazon Ads had more branded searches than Criteo among retail media networks worldwide. Amazon Ads was estimated to have 74K branded searches compared to Criteo’s 41.4K, and held a 55.9% Share of Search versus Criteo’s 31.3%.

## Cite this page

Brandwave. "Amazon Ads vs Criteo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-criteo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazon-ads-vs-criteo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.