---
title: "Amazfit vs Withings: Which is more popular by branded search?"
description: "Which is more popular in search, Amazfit or Withings? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazfit-vs-withings"
publisher: "Brandwave"
---

# Amazfit vs Withings: Which is more popular by branded search?

Which is more popular in search, Amazfit or Withings? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazfit and Withings
- **Competitive set**: Fitness watch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazfit Share of Search**: 10.3%
- **Withings Share of Search**: 2.5%

## Which is more popular in search, Amazfit or Withings?

- In August 2026, Amazfit had more branded searches than Withings among fitness watch brands worldwide. Amazfit was estimated to have 795K branded searches compared to Withings’ 193K, and held a 10.3% Share of Search versus Withings’ 2.5%.
- Amazfit was ahead of Withings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide moved from 12.4% to 10.3%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Withings’ estimated Share of Search among fitness watch brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 168K to 193K.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
- Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

## Month by month

| Month | Amazfit estimated searches | Amazfit Share of Search | Amazfit rank | Withings estimated searches | Withings Share of Search | Withings rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 705K | 12.4% | 3 | 168K | 3% | 4 |
| Nov 2025 | 832K | 11.8% | 3 | 241K | 3.4% | 4 |
| Dec 2025 | 816K | 12.4% | 3 | 205K | 3.1% | 4 |
| Jan 2026 | 812K | 12.3% | 3 | 235K | 3.6% | 4 |
| Feb 2026 | 664K | 12.3% | 3 | 198K | 3.7% | 4 |
| Mar 2026 | 787K | 12.4% | 3 | 198K | 3.1% | 4 |
| Apr 2026 | 787K | 12.2% | 3 | 163K | 2.5% | 4 |
| May 2026 | 791K | 10.6% | 3 | 163K | 2.2% | 4 |
| Jun 2026 | 800K | 11.4% | 3 | 193K | 2.7% | 4 |
| Jul 2026 | 800K | 12% | 3 | 163K | 2.4% | 4 |
| Aug 2026 | 795K | 10.3% | 3 | 193K | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazfit’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit balance”, “amazfit com”, “amazfit fitness watch”, “amazfit gtr”, “amazfit smartwatch”, “fitness watch amazfit” and “smartwatch amazfit”, summed into one figure.
- **Withings**: Measured on the search terms “fitness watch withings”, “smartwatch withings”, “withings”, “withings com” and “withings scanwatch”, summed into one figure.

- [Amazfit profile](/demand/global-en/brands/amazfit)
- [Withings profile](/demand/global-en/brands/withings)
- [All fitness watch brands worldwide](/demand/global-en/categories/fitness-watch-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazfit or Withings?

In August 2026, Amazfit had more branded searches than Withings among fitness watch brands worldwide. Amazfit was estimated to have 795K branded searches compared to Withings’ 193K, and held a 10.3% Share of Search versus Withings’ 2.5%.

## Cite this page

Brandwave. "Amazfit vs Withings: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazfit-vs-withings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazfit-vs-withings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.