---
title: "Amazfit vs Fitbit: Which is more popular by branded search?"
description: "Which is more popular in search, Amazfit or Fitbit? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amazfit-vs-fitbit"
publisher: "Brandwave"
---

# Amazfit vs Fitbit: Which is more popular by branded search?

Which is more popular in search, Amazfit or Fitbit? Compare estimated monthly branded-search demand and Share of Search inside the Fitness watch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazfit and Fitbit
- **Competitive set**: Fitness watch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazfit Share of Search**: 10.3%
- **Fitbit Share of Search**: 17.3%

## Which is more popular in search, Amazfit or Fitbit?

- In August 2026, Fitbit had more branded searches than Amazfit among fitness watch brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Amazfit’s 795K, and held a 17.3% Share of Search versus Amazfit’s 10.3%.
- Fitbit was ahead of Amazfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide moved from 12.4% to 10.3%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide moved from 19.9% to 17.3%, and its estimated monthly branded searches moved from 1.1M to 1.3M.

## How did search popularity change for fitness watch brands worldwide in August 2026?

- In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
- In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.

## Month by month

| Month | Amazfit estimated searches | Amazfit Share of Search | Amazfit rank | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 705K | 12.4% | 3 | 1.1M | 19.9% | 2 |
| Nov 2025 | 832K | 11.8% | 3 | 1.4M | 19.4% | 2 |
| Dec 2025 | 816K | 12.4% | 3 | 1.1M | 17.4% | 2 |
| Jan 2026 | 812K | 12.3% | 3 | 1.1M | 17.2% | 2 |
| Feb 2026 | 664K | 12.3% | 3 | 932K | 17.3% | 2 |
| Mar 2026 | 787K | 12.4% | 3 | 952K | 15.1% | 2 |
| Apr 2026 | 787K | 12.2% | 3 | 1.1M | 17.4% | 2 |
| May 2026 | 791K | 10.6% | 3 | 2M | 26.3% | 2 |
| Jun 2026 | 800K | 11.4% | 3 | 1.6M | 23.2% | 2 |
| Jul 2026 | 800K | 12% | 3 | 1.3M | 20.1% | 2 |
| Aug 2026 | 795K | 10.3% | 3 | 1.3M | 17.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazfit’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit balance”, “amazfit com”, “amazfit fitness watch”, “amazfit gtr”, “amazfit smartwatch”, “fitness watch amazfit” and “smartwatch amazfit”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit com”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.

- [Amazfit profile](/demand/global-en/brands/amazfit)
- [Fitbit profile](/demand/global-en/brands/fitbit)
- [All fitness watch brands worldwide](/demand/global-en/categories/fitness-watch-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazfit or Fitbit?

In August 2026, Fitbit had more branded searches than Amazfit among fitness watch brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Amazfit’s 795K, and held a 17.3% Share of Search versus Amazfit’s 10.3%.

## Cite this page

Brandwave. "Amazfit vs Fitbit: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amazfit-vs-fitbit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amazfit-vs-fitbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.