---
title: "Amara vs IKEA: Which is more popular by branded search?"
description: "Which is more popular in search, Amara or IKEA? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amara-vs-ikea"
publisher: "Brandwave"
---

# Amara vs IKEA: Which is more popular by branded search?

Which is more popular in search, Amara or IKEA? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amara and IKEA
- **Competitive set**: Cushion brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Amara Share of Search**: <0.01%
- **IKEA Share of Search**: 92.9%

## Which is more popular in search, Amara or IKEA?

- In August 2026, IKEA had more branded searches than Amara among cushion brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Amara’s 720, and held a 92.9% Share of Search versus Amara’s <0.01%.
- IKEA was ahead of Amara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amara’s estimated Share of Search among cushion brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide held steady at 92.9%, and its estimated monthly branded searches held steady at 55.6M.

## How did search popularity change for cushion brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
- Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Month by month

| Month | Amara estimated searches | Amara Share of Search | Amara rank | IKEA estimated searches | IKEA Share of Search | IKEA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | <0.01% | 6 | 55.6M | 92.9% | 1 |
| Nov 2025 | 720 | <0.01% | 6 | 55.6M | 90.1% | 1 |
| Dec 2025 | 720 | <0.01% | 6 | 55.6M | 91.7% | 1 |
| Jan 2026 | 720 | <0.01% | 6 | 55.6M | 91.7% | 1 |
| Feb 2026 | 720 | <0.01% | 6 | 45.5M | 92.9% | 1 |
| Mar 2026 | 720 | <0.01% | 6 | 45.5M | 92.8% | 1 |
| Apr 2026 | 720 | <0.01% | 6 | 45.5M | 92.9% | 1 |
| May 2026 | 720 | <0.01% | 6 | 45.5M | 92.9% | 1 |
| Jun 2026 | 720 | <0.01% | 6 | 45.5M | 93.1% | 1 |
| Jul 2026 | 720 | <0.01% | 6 | 45.5M | 91.7% | 1 |
| Aug 2026 | 720 | <0.01% | 6 | 55.6M | 92.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amara’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amara**: Measured on the search term “amara living”.
- **IKEA**: Measured on the search term “ikea”.

- [Amara profile](/demand/global-en/brands/amara)
- [IKEA profile](/demand/global-en/brands/ikea)
- [All cushion brands worldwide](/demand/global-en/categories/cushion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amara or IKEA?

In August 2026, IKEA had more branded searches than Amara among cushion brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Amara’s 720, and held a 92.9% Share of Search versus Amara’s <0.01%.

## Cite this page

Brandwave. "Amara vs IKEA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amara-vs-ikea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amara-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.