---
title: "Amara vs H&M Home: Which is more popular by branded search?"
description: "Which is more popular in search, Amara or H&M Home? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amara-vs-h-m-home"
publisher: "Brandwave"
---

# Amara vs H&M Home: Which is more popular by branded search?

Which is more popular in search, Amara or H&M Home? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amara and H&M Home
- **Competitive set**: Cushion brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Amara Share of Search**: <0.01%
- **H&M Home Share of Search**: 1.4%

## Which is more popular in search, Amara or H&M Home?

- In August 2026, H&M Home had more branded searches than Amara among cushion brands worldwide. H&M Home was estimated to have 823K branded searches compared to Amara’s 720, and held a 1.4% Share of Search versus Amara’s <0.01%.
- H&M Home was ahead of Amara in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amara’s estimated Share of Search among cushion brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for cushion brands worldwide in August 2026?

- Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Month by month

| Month | Amara estimated searches | Amara Share of Search | Amara rank | H&M Home estimated searches | H&M Home Share of Search | H&M Home rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | <0.01% | 6 | 823K | 1.4% | 3 |
| Nov 2025 | 720 | <0.01% | 6 | 1M | 1.6% | 3 |
| Dec 2025 | 720 | <0.01% | 6 | 823K | 1.4% | 3 |
| Jan 2026 | 720 | <0.01% | 6 | 823K | 1.4% | 3 |
| Feb 2026 | 720 | <0.01% | 6 | 673K | 1.4% | 3 |
| Mar 2026 | 720 | <0.01% | 6 | 673K | 1.4% | 3 |
| Apr 2026 | 720 | <0.01% | 6 | 673K | 1.4% | 3 |
| May 2026 | 720 | <0.01% | 6 | 673K | 1.4% | 3 |
| Jun 2026 | 720 | <0.01% | 6 | 550K | 1.1% | 3 |
| Jul 2026 | 720 | <0.01% | 6 | 673K | 1.4% | 3 |
| Aug 2026 | 720 | <0.01% | 6 | 823K | 1.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amara’s and H&M Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amara**: Measured on the search term “amara living”.
- **H&M Home**: Measured on the search term “h&m home”.

- [Amara profile](/demand/global-en/brands/amara)
- [H&M Home profile](/demand/global-en/brands/h-m-home)
- [All cushion brands worldwide](/demand/global-en/categories/cushion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amara or H&M Home?

In August 2026, H&M Home had more branded searches than Amara among cushion brands worldwide. H&M Home was estimated to have 823K branded searches compared to Amara’s 720, and held a 1.4% Share of Search versus Amara’s <0.01%.

## Cite this page

Brandwave. "Amara vs H&M Home: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amara-vs-h-m-home

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amara-vs-h-m-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.