---
title: "Amadeus vs Sabre: Which is more popular by branded search?"
description: "Which is more popular in search, Amadeus or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Aviation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/amadeus-vs-sabre"
publisher: "Brandwave"
---

# Amadeus vs Sabre: Which is more popular by branded search?

Which is more popular in search, Amadeus or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Aviation software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amadeus and Sabre
- **Competitive set**: Aviation software
- **Market**: Global
- **Month measured**: Aug 2026
- **Amadeus Share of Search**: 0.06%
- **Sabre Share of Search**: 0.05%

## Which is more popular in search, Amadeus or Sabre?

- In August 2026, Amadeus had more branded searches than Sabre among aviation software worldwide. Amadeus was estimated to have 1.9K branded searches compared to Sabre’s 1.6K, and held a 0.06% Share of Search versus Sabre’s 0.05%.
- Amadeus was ahead of Sabre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amadeus’ estimated Share of Search among aviation software worldwide moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Sabre’s estimated Share of Search among aviation software worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for aviation software worldwide in August 2026?

- Estimated monthly branded searches for Sabre worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Amadeus worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | Amadeus estimated searches | Amadeus Share of Search | Amadeus rank | Sabre estimated searches | Sabre Share of Search | Sabre rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.1% | 5 | 1.3K | 0.05% | 6 |
| Nov 2025 | 1.9K | 0.06% | 5 | 1.3K | 0.04% | 6 |
| Dec 2025 | 1.9K | 0.06% | 5 | 1K | 0.03% | 6 |
| Jan 2026 | 2.4K | 0.08% | 5 | 1.3K | 0.04% | 6 |
| Feb 2026 | 2.4K | 0.1% | 5 | 1.3K | 0.05% | 6 |
| Mar 2026 | 2.4K | 0.07% | 5 | 1.6K | 0.04% | 6 |
| Apr 2026 | 2.4K | 0.09% | 5 | 1.3K | 0.05% | 6 |
| May 2026 | 1.9K | 0.08% | 5 | 1.3K | 0.05% | 6 |
| Jun 2026 | 2.4K | 0.1% | 5 | 1.6K | 0.06% | 6 |
| Jul 2026 | 1.9K | 0.06% | 5 | 1.6K | 0.05% | 6 |
| Aug 2026 | 1.9K | 0.06% | 5 | 1.6K | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amadeus’ and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amadeus**: Measured on the search term “amadeus travel”.
- **Sabre**: Measured on the search term “sabre travel”.

- [Amadeus profile](/demand/global-en/brands/amadeus)
- [Sabre profile](/demand/global-en/brands/sabre)
- [All aviation software worldwide](/demand/global-en/categories/aviation-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amadeus or Sabre?

In August 2026, Amadeus had more branded searches than Sabre among aviation software worldwide. Amadeus was estimated to have 1.9K branded searches compared to Sabre’s 1.6K, and held a 0.06% Share of Search versus Sabre’s 0.05%.

## Cite this page

Brandwave. "Amadeus vs Sabre: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/amadeus-vs-sabre

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/amadeus-vs-sabre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.