---
title: "Always vs Thinx: Which is searched more?"
description: "Which is more popular in search, Always or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/always-vs-thinx"
publisher: "Brandwave"
---

# Always vs Thinx: Which is searched more?

Which is more popular in search, Always or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Always and Thinx
- **Competitive set**: Period care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Always Share of Search**: 41.7%
- **Thinx Share of Search**: 1%

## Which is more popular in search, Always or Thinx?

- In September 2026, Always had more branded searches than Thinx among period care brands worldwide. Always was estimated to have 1M branded searches compared to Thinx’s 25K, and held a 41.7% Share of Search versus Thinx’s 1%.
- Always was ahead of Thinx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Always’ estimated Share of Search among period care brands worldwide moved from 41.4% to 41.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 31.5K to 25K.

## How did search popularity change for period care brands worldwide in September 2026?

- In September 2026, Libra overtook Always to become the leader among period care brands worldwide, with 50.9% estimated Share of Search.
- In September 2026, Always lost estimated Share of Search among period care brands worldwide, from 45.4% to 41.7%.
- In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 1.8% to 1%.

## Month by month

| Month | Always estimated searches | Always Share of Search | Always rank | Thinx estimated searches | Thinx Share of Search | Thinx rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 41.4% | 2 | 31.5K | 1.3% | 5 |
| Nov 2025 | 823K | 40.4% | 2 | 38.9K | 1.9% | 5 |
| Dec 2025 | 1M | 45.2% | 1 | 44.9K | 2% | 5 |
| Jan 2026 | 823K | 39.9% | 2 | 64.2K | 3.1% | 5 |
| Feb 2026 | 823K | 40.4% | 2 | 79.9K | 3.9% | 3 |
| Mar 2026 | 1M | 45.3% | 1 | 61K | 2.8% | 4 |
| Apr 2026 | 1M | 45% | 1 | 68.9K | 3.1% | 4 |
| May 2026 | 1M | 44.1% | 1 | 79.9K | 3.5% | 5 |
| Jun 2026 | 1M | 43.9% | 1 | 79K | 3.5% | 5 |
| Jul 2026 | 1M | 44.1% | 1 | 77.2K | 3.4% | 5 |
| Aug 2026 | 1M | 45.4% | 1 | 40.8K | 1.8% | 5 |
| Sep 2026 | 1M | 41.7% | 2 | 25K | 1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Always’ and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Always**: Measured on the search term “always”.
- **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure.

- [Always profile](/demand/global-en/brands/always)
- [Thinx profile](/demand/global-en/brands/thinx)
- [All period care brands worldwide](/demand/global-en/categories/period-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Always or Thinx?

In September 2026, Always had more branded searches than Thinx among period care brands worldwide. Always was estimated to have 1M branded searches compared to Thinx’s 25K, and held a 41.7% Share of Search versus Thinx’s 1%.

## Cite this page

Brandwave. "Always vs Thinx: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/always-vs-thinx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/always-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.