---
title: "Aluratek vs Nixplay: Which is more popular by branded search?"
description: "Which is more popular in search, Aluratek or Nixplay? Compare estimated monthly branded-search demand and Share of Search inside the Digital photo frame brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aluratek-vs-nixplay"
publisher: "Brandwave"
---

# Aluratek vs Nixplay: Which is more popular by branded search?

Which is more popular in search, Aluratek or Nixplay? Compare estimated monthly branded-search demand and Share of Search inside the Digital photo frame brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aluratek and Nixplay
- **Competitive set**: Digital photo frame brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Aluratek Share of Search**: 3%
- **Nixplay Share of Search**: 9.7%

## Which is more popular in search, Aluratek or Nixplay?

- In August 2026, Nixplay had more branded searches than Aluratek among digital photo frame brands worldwide. Nixplay was estimated to have 17.1K branded searches compared to Aluratek’s 5.2K, and held a 9.7% Share of Search versus Aluratek’s 3%.
- Nixplay was ahead of Aluratek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aluratek’s estimated Share of Search among digital photo frame brands worldwide moved from 3.1% to 3%, and its estimated monthly branded searches moved from 5.7K to 5.2K.
- Across the 11 months ending August 2026, Nixplay’s estimated Share of Search among digital photo frame brands worldwide moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 20.9K to 17.1K.

## How did search popularity change for digital photo frame brands worldwide in August 2026?

- In August 2026, Nixplay lost estimated Share of Search among digital photo frame brands worldwide, from 11.1% to 9.7%.
- In August 2026, Aluratek fell from 4th to 5th among digital photo frame brands worldwide.

## Month by month

| Month | Aluratek estimated searches | Aluratek Share of Search | Aluratek rank | Nixplay estimated searches | Nixplay Share of Search | Nixplay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.7K | 3.1% | 5 | 20.9K | 11.4% | 3 |
| Nov 2025 | 8K | 1.6% | 5 | 30.1K | 6.2% | 3 |
| Dec 2025 | 15K | 1.4% | 4 | 53.1K | 4.9% | 3 |
| Jan 2026 | 8.3K | 3.1% | 4 | 24.4K | 9% | 3 |
| Feb 2026 | 4.9K | 2.8% | 5 | 14.9K | 8.6% | 3 |
| Mar 2026 | 4.8K | 2.4% | 5 | 17.1K | 8.6% | 3 |
| Apr 2026 | 5.1K | 2.2% | 5 | 17.1K | 7.4% | 3 |
| May 2026 | 5.5K | 1.9% | 4 | 17.3K | 6% | 3 |
| Jun 2026 | 5.2K | 2.7% | 4 | 14.6K | 7.5% | 3 |
| Jul 2026 | 4.9K | 3.1% | 4 | 17.4K | 11.1% | 3 |
| Aug 2026 | 5.2K | 3% | 5 | 17.1K | 9.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aluratek’s and Nixplay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aluratek**: Measured on the search terms “aluratek”, “aluratek com”, “aluratek digital photo frame”, “aluratek frame” and “aluratek photo frame”, summed into one figure.
- **Nixplay**: Measured on the search terms “nixplay”, “nixplay com”, “nixplay digital photo frame”, “nixplay frame” and “nixplay photo frame”, summed into one figure.

- [Aluratek profile](/demand/global-en/brands/aluratek)
- [Nixplay profile](/demand/global-en/brands/nixplay)
- [All digital photo frame brands worldwide](/demand/global-en/categories/digital-photo-frame-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aluratek or Nixplay?

In August 2026, Nixplay had more branded searches than Aluratek among digital photo frame brands worldwide. Nixplay was estimated to have 17.1K branded searches compared to Aluratek’s 5.2K, and held a 9.7% Share of Search versus Aluratek’s 3%.

## Cite this page

Brandwave. "Aluratek vs Nixplay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aluratek-vs-nixplay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aluratek-vs-nixplay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.