--- title: "Altra vs SCARPA: Which is searched more?" description: "Is Altra or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/altra-vs-scarpa" publisher: "Brandwave" --- # Altra vs SCARPA: Which is searched more? Is Altra or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and SCARPA - **Competitive set**: Hiking footwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Altra Share of Search**: 18.4% - **SCARPA Share of Search**: 0.74% ## Is Altra or SCARPA more popular in search? - In September 2026, Altra had more branded searches than SCARPA among hiking footwear brands worldwide. Altra had about 301,000 branded searches, while SCARPA had 12,100. Altra made up 18.4% of all hiking footwear brand searches we track, and SCARPA accounted for 0.74%. - Altra was ahead of SCARPA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among hiking footwear brands worldwide moved from 17% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, SCARPA’s share of searches among hiking footwear brands worldwide moved from 0.69% to 0.74%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Altra was listed before SCARPA in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026. - Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 17% | 3 | 9.9K | 0.69% | 10 | | Nov 2025 | 246K | 15.6% | 3 | 9.9K | 0.63% | 10 | | Dec 2025 | 201K | 14.5% | 3 | 9.9K | 0.71% | 10 | | Jan 2026 | 246K | 15.8% | 3 | 12.1K | 0.77% | 10 | | Feb 2026 | 201K | 15.5% | 3 | 9.9K | 0.77% | 10 | | Mar 2026 | 301K | 19.2% | 2 | 9.9K | 0.63% | 10 | | Apr 2026 | 301K | 19.4% | 2 | 9.9K | 0.64% | 10 | | May 2026 | 301K | 18.8% | 2 | 9.9K | 0.62% | 10 | | Jun 2026 | 246K | 15.2% | 3 | 9.9K | 0.61% | 10 | | Jul 2026 | 246K | 16.1% | 3 | 12.1K | 0.79% | 10 | | Aug 2026 | 301K | 18% | 3 | 12.1K | 0.73% | 10 | | Sep 2026 | 301K | 18.4% | 3 | 12.1K | 0.74% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra”. - **SCARPA**: Measured on the search term “hiking boots scarpa”. - [Altra profile](/demand/global-en/brands/altra) - [SCARPA profile](/demand/global-en/brands/scarpa) - [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or SCARPA more popular in search? In September 2026, Altra had more branded searches than SCARPA among hiking footwear brands worldwide. Altra had about 301,000 branded searches, while SCARPA had 12,100. Altra made up 18.4% of all hiking footwear brand searches we track, and SCARPA accounted for 0.74%. ## Cite this page Brandwave. "Altra vs SCARPA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/altra-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/altra-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.