--- title: "Altana vs Descartes MacroPoint: Which is searched more?" description: "Is Altana or Descartes MacroPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supply chain visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/altana-vs-descartes-macropoint" publisher: "Brandwave" --- # Altana vs Descartes MacroPoint: Which is searched more? Is Altana or Descartes MacroPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supply chain visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altana and Descartes MacroPoint - **Competitive set**: Supply chain visibility platforms - **Market**: Global - **Month measured**: Sep 2026 - **Altana Share of Search**: 36.6% - **Descartes MacroPoint Share of Search**: 5.7% ## Is Altana or Descartes MacroPoint more popular in search? - In September 2026, Altana had more branded searches than Descartes MacroPoint among supply chain visibility platforms worldwide. Altana had about 42,400 branded searches, while Descartes MacroPoint had 6,600. Altana made up 36.6% of all supply chain visibility platform searches we track, and Descartes MacroPoint accounted for 5.7%. - Altana was ahead of Descartes MacroPoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altana’s share of searches among supply chain visibility platforms worldwide moved from 35.9% to 36.6%, and its estimated monthly branded searches held steady at 42.4K. - Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among supply chain visibility platforms worldwide moved from 5.6% to 5.7%, and its estimated monthly branded searches held steady at 6.6K. ## Top supply chain visibility platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Descartes MacroPoint was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Altana did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | project44 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FourKites | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shippeo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Descartes MacroPoint | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | E2open | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Altana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuvocargo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about supply chain visibility platforms - Asked ChatGPT "Which supply chain visibility platform should I use?": 1. project44, 2. FourKites, 3. Descartes MacroPoint, 4. Shippeo, 5. Tive - Asked ChatGPT "What are the best supply chain visibility platforms?": 1. project44, 2. FourKites, 3. Shippeo, 4. E2open, 5. Descartes MacroPoint, 6. Tive - Asked ChatGPT "What's the best supply chain visibility platform for tracking shipments in transit?": 1. project44, 2. FourKites, 3. Shippeo, 4. Tive - Searched Google, AI Overview "supply chain visibility platforms": 1. FourKites, 2. project44, 3. Shippeo, 4. Tive - Searched Google, AI Overview "best supply chain visibility software": 1. project44, 2. FourKites, 3. Tive, 4. E2open Not named in any answer: Altana and Nuvocargo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for supply chain visibility platforms worldwide in September 2026? - In September 2026, Altana lost share of searches among supply chain visibility platforms worldwide, from 42.2% to 36.6%. ## Month by month | Month | Altana estimated searches | Altana Share of Search | Altana rank | Descartes MacroPoint estimated searches | Descartes MacroPoint Share of Search | Descartes MacroPoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 42.4K | 35.9% | 1 | 6.6K | 5.6% | 6 | | Nov 2025 | 42.1K | 36.5% | 1 | 6.6K | 5.7% | 6 | | Dec 2025 | 41.8K | 38.3% | 1 | 6.6K | 6% | 6 | | Jan 2026 | 42.1K | 36.8% | 1 | 5.4K | 4.7% | 6 | | Feb 2026 | 42.4K | 37.6% | 1 | 6.6K | 5.9% | 6 | | Mar 2026 | 51.4K | 39.9% | 1 | 6.6K | 5.1% | 6 | | Apr 2026 | 51.4K | 40.4% | 1 | 6.6K | 5.2% | 6 | | May 2026 | 51.1K | 40% | 1 | 6.6K | 5.2% | 6 | | Jun 2026 | 51.4K | 43% | 1 | 6.6K | 5.5% | 6 | | Jul 2026 | 51.4K | 42.2% | 1 | 6.6K | 5.4% | 6 | | Aug 2026 | 51.1K | 42.2% | 1 | 6.6K | 5.5% | 6 | | Sep 2026 | 42.4K | 36.6% | 1 | 6.6K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Altana’s and Descartes MacroPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altana**: Measured on the search terms “altana” and “altana ai”, summed into one figure. - **Descartes MacroPoint**: Measured on the search term “macropoint”. - [Altana profile](/demand/global-en/brands/altana) - [Descartes MacroPoint profile](/demand/global-en/brands/descartes-macropoint) - [All supply chain visibility platforms worldwide](/demand/global-en/categories/supply-chain-visibility-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altana or Descartes MacroPoint more popular in search? In September 2026, Altana had more branded searches than Descartes MacroPoint among supply chain visibility platforms worldwide. Altana had about 42,400 branded searches, while Descartes MacroPoint had 6,600. Altana made up 36.6% of all supply chain visibility platform searches we track, and Descartes MacroPoint accounted for 5.7%. ## Cite this page Brandwave. "Altana vs Descartes MacroPoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/altana-vs-descartes-macropoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/altana-vs-descartes-macropoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.