---
title: "Alpro vs Meadow Fresh: Which is more popular by branded search?"
description: "Which is more popular in search, Alpro or Meadow Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/alpro-vs-meadow-fresh"
publisher: "Brandwave"
---

# Alpro vs Meadow Fresh: Which is more popular by branded search?

Which is more popular in search, Alpro or Meadow Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alpro and Meadow Fresh
- **Competitive set**: Milk brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Alpro Share of Search**: 27.8%
- **Meadow Fresh Share of Search**: 0.91%

## Which is more popular in search, Alpro or Meadow Fresh?

- In August 2026, Alpro had more branded searches than Meadow Fresh among milk brands worldwide. Alpro was estimated to have 110K branded searches compared to Meadow Fresh’s 3.6K, and held a 27.8% Share of Search versus Meadow Fresh’s 0.91%.
- Alpro was ahead of Meadow Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide moved from 32.4% to 27.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for milk brands worldwide in August 2026?

- In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.
- Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Meadow Fresh estimated searches | Meadow Fresh Share of Search | Meadow Fresh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 32.4% | 2 | 4.4K | 1.1% | 6 |
| Nov 2025 | 110K | 29.3% | 2 | 4.4K | 1.2% | 6 |
| Dec 2025 | 90.5K | 29.4% | 2 | 3.6K | 1.2% | 6 |
| Jan 2026 | 135K | 32.1% | 2 | 4.4K | 1% | 6 |
| Feb 2026 | 135K | 33.6% | 2 | 4.4K | 1.1% | 6 |
| Mar 2026 | 135K | 29.7% | 2 | 4.4K | 0.97% | 6 |
| Apr 2026 | 135K | 32.3% | 2 | 4.4K | 1.1% | 6 |
| May 2026 | 135K | 32.4% | 2 | 3.6K | 0.86% | 6 |
| Jun 2026 | 110K | 28.1% | 2 | 4.4K | 1.1% | 6 |
| Jul 2026 | 110K | 25.2% | 3 | 3.6K | 0.82% | 6 |
| Aug 2026 | 110K | 27.8% | 2 | 3.6K | 0.91% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alpro’s and Meadow Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alpro**: Measured on the search term “alpro”.
- **Meadow Fresh**: Measured on the search term “meadow fresh”.

- [Alpro profile](/demand/global-en/brands/alpro)
- [Meadow Fresh profile](/demand/global-en/brands/meadow-fresh)
- [All milk brands worldwide](/demand/global-en/categories/milk-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alpro or Meadow Fresh?

In August 2026, Alpro had more branded searches than Meadow Fresh among milk brands worldwide. Alpro was estimated to have 110K branded searches compared to Meadow Fresh’s 3.6K, and held a 27.8% Share of Search versus Meadow Fresh’s 0.91%.

## Cite this page

Brandwave. "Alpro vs Meadow Fresh: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/alpro-vs-meadow-fresh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alpro-vs-meadow-fresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.