---
title: "Alo Yoga vs Sweaty Betty: Which is more popular by branded search?"
description: "Which is more popular in search, Alo Yoga or Sweaty Betty? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-sweaty-betty"
publisher: "Brandwave"
---

# Alo Yoga vs Sweaty Betty: Which is more popular by branded search?

Which is more popular in search, Alo Yoga or Sweaty Betty? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alo Yoga and Sweaty Betty
- **Competitive set**: Leggings
- **Market**: Global
- **Month measured**: Aug 2026
- **Alo Yoga Share of Search**: 2.9%
- **Sweaty Betty Share of Search**: 0.62%

## Which is more popular in search, Alo Yoga or Sweaty Betty?

- In August 2026, Alo Yoga had more branded searches than Sweaty Betty among leggings worldwide. Alo Yoga was estimated to have 1.2M branded searches compared to Sweaty Betty’s 246K, and held a 2.9% Share of Search versus Sweaty Betty’s 0.62%.
- Alo Yoga was ahead of Sweaty Betty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among leggings worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Sweaty Betty’s estimated Share of Search among leggings worldwide moved from 0.7% to 0.62%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for leggings worldwide in August 2026?

- Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## Month by month

| Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Sweaty Betty estimated searches | Sweaty Betty Share of Search | Sweaty Betty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 3.2% | 5 | 301K | 0.7% | 6 |
| Nov 2025 | 1.7M | 2.6% | 5 | 368K | 0.55% | 6 |
| Dec 2025 | 1.5M | 2.5% | 5 | 450K | 0.79% | 6 |
| Jan 2026 | 1.4M | 3% | 5 | 301K | 0.62% | 6 |
| Feb 2026 | 1.2M | 2.9% | 5 | 246K | 0.62% | 6 |
| Mar 2026 | 1.2M | 2.6% | 5 | 301K | 0.66% | 6 |
| Apr 2026 | 1.2M | 2.9% | 5 | 246K | 0.61% | 6 |
| May 2026 | 1.4M | 3.5% | 5 | 246K | 0.62% | 6 |
| Jun 2026 | 959K | 2.4% | 5 | 246K | 0.61% | 6 |
| Jul 2026 | 975K | 2.5% | 5 | 201K | 0.51% | 6 |
| Aug 2026 | 1.2M | 2.9% | 5 | 246K | 0.62% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alo Yoga’s and Sweaty Betty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **Sweaty Betty**: Measured on the search term “sweaty betty”.

- [Alo Yoga profile](/demand/global-en/brands/alo-yoga)
- [Sweaty Betty profile](/demand/global-en/brands/sweaty-betty)
- [All leggings worldwide](/demand/global-en/categories/leggings): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alo Yoga or Sweaty Betty?

In August 2026, Alo Yoga had more branded searches than Sweaty Betty among leggings worldwide. Alo Yoga was estimated to have 1.2M branded searches compared to Sweaty Betty’s 246K, and held a 2.9% Share of Search versus Sweaty Betty’s 0.62%.

## Cite this page

Brandwave. "Alo Yoga vs Sweaty Betty: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-sweaty-betty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-sweaty-betty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.