---
title: "Alo Yoga vs Nike: Which is more popular by branded search?"
description: "Which is more popular in search, Alo Yoga or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-nike"
publisher: "Brandwave"
---

# Alo Yoga vs Nike: Which is more popular by branded search?

Which is more popular in search, Alo Yoga or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alo Yoga and Nike
- **Competitive set**: Leggings
- **Market**: Global
- **Month measured**: Aug 2026
- **Alo Yoga Share of Search**: 2.9%
- **Nike Share of Search**: 51.4%

## Which is more popular in search, Alo Yoga or Nike?

- In August 2026, Nike had more branded searches than Alo Yoga among leggings worldwide. Nike was estimated to have 20.4M branded searches compared to Alo Yoga’s 1.2M, and held a 51.4% Share of Search versus Alo Yoga’s 2.9%.
- Nike was ahead of Alo Yoga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among leggings worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide moved from 47.2% to 51.4%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for leggings worldwide in August 2026?

- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## Month by month

| Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Nike estimated searches | Nike Share of Search | Nike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 3.2% | 5 | 20.4M | 47.2% | 1 |
| Nov 2025 | 1.7M | 2.6% | 5 | 30.4M | 45.3% | 1 |
| Dec 2025 | 1.5M | 2.5% | 5 | 24.9M | 43.5% | 1 |
| Jan 2026 | 1.4M | 3% | 5 | 24.9M | 51.4% | 1 |
| Feb 2026 | 1.2M | 2.9% | 5 | 20.4M | 51.4% | 1 |
| Mar 2026 | 1.2M | 2.6% | 5 | 24.9M | 54.5% | 1 |
| Apr 2026 | 1.2M | 2.9% | 5 | 20.4M | 50.5% | 1 |
| May 2026 | 1.4M | 3.5% | 5 | 20.4M | 51.1% | 1 |
| Jun 2026 | 959K | 2.4% | 5 | 20.4M | 50.8% | 1 |
| Jul 2026 | 975K | 2.5% | 5 | 20.4M | 51.8% | 1 |
| Aug 2026 | 1.2M | 2.9% | 5 | 20.4M | 51.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alo Yoga’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **Nike**: Measured on the search term “nike”.

- [Alo Yoga profile](/demand/global-en/brands/alo-yoga)
- [Nike profile](/demand/global-en/brands/nike)
- [All leggings worldwide](/demand/global-en/categories/leggings): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alo Yoga or Nike?

In August 2026, Nike had more branded searches than Alo Yoga among leggings worldwide. Nike was estimated to have 20.4M branded searches compared to Alo Yoga’s 1.2M, and held a 51.4% Share of Search versus Alo Yoga’s 2.9%.

## Cite this page

Brandwave. "Alo Yoga vs Nike: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.