---
title: "Alo Yoga vs AYBL: Which is more popular by branded search?"
description: "Which is more popular in search, Alo Yoga or AYBL? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-aybl"
publisher: "Brandwave"
---

# Alo Yoga vs AYBL: Which is more popular by branded search?

Which is more popular in search, Alo Yoga or AYBL? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alo Yoga and AYBL
- **Competitive set**: Challenger activewear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Alo Yoga Share of Search**: 15.1%
- **AYBL Share of Search**: 9.3%

## Which is more popular in search, Alo Yoga or AYBL?

- In August 2026, Alo Yoga had more branded searches than AYBL among challenger activewear brands worldwide. Alo Yoga was estimated to have 1.2M branded searches compared to AYBL’s 714K, and held a 15.1% Share of Search versus AYBL’s 9.3%.
- Alo Yoga was ahead of AYBL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among challenger activewear brands worldwide moved from 19.9% to 15.1%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide moved from 5.6% to 9.3%, and its estimated monthly branded searches moved from 395K to 714K.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
- In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.

## Month by month

| Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | AYBL estimated searches | AYBL Share of Search | AYBL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 19.9% | 2 | 395K | 5.6% | 5 |
| Nov 2025 | 1.7M | 11.3% | 3 | 1.1M | 6.9% | 4 |
| Dec 2025 | 1.5M | 14.6% | 3 | 592K | 5.9% | 5 |
| Jan 2026 | 1.4M | 16.7% | 2 | 598K | 7% | 5 |
| Feb 2026 | 1.2M | 16.3% | 2 | 490K | 6.9% | 5 |
| Mar 2026 | 1.2M | 13.5% | 3 | 1.1M | 12% | 4 |
| Apr 2026 | 1.2M | 14.4% | 3 | 591K | 7.2% | 5 |
| May 2026 | 1.4M | 18.5% | 2 | 484K | 6.4% | 5 |
| Jun 2026 | 959K | 12.3% | 3 | 480K | 6.2% | 5 |
| Jul 2026 | 975K | 13.8% | 3 | 578K | 8.2% | 5 |
| Aug 2026 | 1.2M | 15.1% | 3 | 714K | 9.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alo Yoga’s and AYBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **AYBL**: Measured on the search terms “aybl”, “aybl activewear”, “aybl clothing” and “aybl leggings”, summed into one figure.

- [Alo Yoga profile](/demand/global-en/brands/alo-yoga)
- [AYBL profile](/demand/global-en/brands/aybl)
- [All challenger activewear brands worldwide](/demand/global-en/categories/challenger-activewear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alo Yoga or AYBL?

In August 2026, Alo Yoga had more branded searches than AYBL among challenger activewear brands worldwide. Alo Yoga was estimated to have 1.2M branded searches compared to AYBL’s 714K, and held a 15.1% Share of Search versus AYBL’s 9.3%.

## Cite this page

Brandwave. "Alo Yoga vs AYBL: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-aybl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alo-yoga-vs-aybl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.