---
title: "AllSaints vs Saint Laurent: Which is searched more?"
description: "Which is more popular in search, AllSaints or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allsaints-vs-saint-laurent"
publisher: "Brandwave"
---

# AllSaints vs Saint Laurent: Which is searched more?

Which is more popular in search, AllSaints or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AllSaints and Saint Laurent
- **Competitive set**: Leather jacket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AllSaints Share of Search**: 17.6%
- **Saint Laurent Share of Search**: 71.8%

## Which is more popular in search, AllSaints or Saint Laurent?

- In August 2026, Saint Laurent had more branded searches than AllSaints among leather jacket brands worldwide. Saint Laurent was estimated to have 1M branded searches compared to AllSaints’ 246K, and held a 71.8% Share of Search versus AllSaints’ 17.6%.
- Saint Laurent was ahead of AllSaints in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide moved from 18.4% to 17.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide moved from 61.4% to 71.8%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for leather jacket brands worldwide in August 2026?

- In August 2026, Saint Laurent lost estimated Share of Search among leather jacket brands worldwide, from 72.5% to 71.8%.
- Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Month by month

| Month | AllSaints estimated searches | AllSaints Share of Search | AllSaints rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 18.4% | 2 | 1M | 61.4% | 1 |
| Nov 2025 | 368K | 20.7% | 2 | 1M | 56.6% | 1 |
| Dec 2025 | 301K | 15.9% | 2 | 1.2M | 64.8% | 1 |
| Jan 2026 | 246K | 15.8% | 2 | 1M | 64.8% | 1 |
| Feb 2026 | 201K | 16.1% | 2 | 827K | 66.3% | 1 |
| Mar 2026 | 246K | 16.7% | 2 | 1M | 68.3% | 1 |
| Apr 2026 | 246K | 17.2% | 2 | 1M | 70.2% | 1 |
| May 2026 | 246K | 17.2% | 2 | 1M | 70.2% | 1 |
| Jun 2026 | 246K | 19.9% | 2 | 827K | 66.8% | 1 |
| Jul 2026 | 246K | 17.8% | 2 | 1M | 72.5% | 1 |
| Aug 2026 | 246K | 17.6% | 2 | 1M | 71.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AllSaints’ and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AllSaints**: Measured on the search term “allsaints”.
- **Saint Laurent**: Measured on the search terms “saint laurent” and “ysl com”, summed into one figure.

- [AllSaints profile](/demand/global-en/brands/allsaints)
- [Saint Laurent profile](/demand/global-en/brands/saint-laurent)
- [All leather jacket brands worldwide](/demand/global-en/categories/leather-jacket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AllSaints or Saint Laurent?

In August 2026, Saint Laurent had more branded searches than AllSaints among leather jacket brands worldwide. Saint Laurent was estimated to have 1M branded searches compared to AllSaints’ 246K, and held a 71.8% Share of Search versus AllSaints’ 17.6%.

## Cite this page

Brandwave. "AllSaints vs Saint Laurent: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allsaints-vs-saint-laurent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allsaints-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.