---
title: "AllSaints vs Belstaff: Which is more popular by branded search?"
description: "Which is more popular in search, AllSaints or Belstaff? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allsaints-vs-belstaff"
publisher: "Brandwave"
---

# AllSaints vs Belstaff: Which is more popular by branded search?

Which is more popular in search, AllSaints or Belstaff? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AllSaints and Belstaff
- **Competitive set**: Leather jacket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **AllSaints Share of Search**: 17.6%
- **Belstaff Share of Search**: 5.3%

## Which is more popular in search, AllSaints or Belstaff?

- In August 2026, AllSaints had more branded searches than Belstaff among leather jacket brands worldwide. AllSaints was estimated to have 246K branded searches compared to Belstaff’s 74K, and held a 17.6% Share of Search versus Belstaff’s 5.3%.
- AllSaints was ahead of Belstaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide moved from 18.4% to 17.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Belstaff’s estimated Share of Search among leather jacket brands worldwide moved from 10.1% to 5.3%, and its estimated monthly branded searches moved from 165K to 74K.

## How did search popularity change for leather jacket brands worldwide in August 2026?

- In August 2026, Belstaff overtook Schott to rank 3rd among leather jacket brands worldwide, at 5.3%.
- Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Month by month

| Month | AllSaints estimated searches | AllSaints Share of Search | AllSaints rank | Belstaff estimated searches | Belstaff Share of Search | Belstaff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 18.4% | 2 | 165K | 10.1% | 3 |
| Nov 2025 | 368K | 20.7% | 2 | 201K | 11.3% | 3 |
| Dec 2025 | 301K | 15.9% | 2 | 201K | 10.6% | 3 |
| Jan 2026 | 246K | 15.8% | 2 | 135K | 8.7% | 4 |
| Feb 2026 | 201K | 16.1% | 2 | 110K | 8.8% | 3 |
| Mar 2026 | 246K | 16.7% | 2 | 110K | 7.5% | 3 |
| Apr 2026 | 246K | 17.2% | 2 | 90.5K | 6.3% | 3 |
| May 2026 | 246K | 17.2% | 2 | 90.5K | 6.3% | 3 |
| Jun 2026 | 246K | 19.9% | 2 | 90.5K | 7.3% | 3 |
| Jul 2026 | 246K | 17.8% | 2 | 60.5K | 4.4% | 4 |
| Aug 2026 | 246K | 17.6% | 2 | 74K | 5.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AllSaints’ and Belstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AllSaints**: Measured on the search term “allsaints”.
- **Belstaff**: Measured on the search term “belstaff”.

- [AllSaints profile](/demand/global-en/brands/allsaints)
- [Belstaff profile](/demand/global-en/brands/belstaff)
- [All leather jacket brands worldwide](/demand/global-en/categories/leather-jacket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AllSaints or Belstaff?

In August 2026, AllSaints had more branded searches than Belstaff among leather jacket brands worldwide. AllSaints was estimated to have 246K branded searches compared to Belstaff’s 74K, and held a 17.6% Share of Search versus Belstaff’s 5.3%.

## Cite this page

Brandwave. "AllSaints vs Belstaff: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allsaints-vs-belstaff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allsaints-vs-belstaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.