---
title: "Allinson vs Bob's Red Mill: Which is searched more?"
description: "Which is more popular in search, Allinson or Bob's Red Mill? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allinson-vs-bob-s-red-mill"
publisher: "Brandwave"
---

# Allinson vs Bob's Red Mill: Which is searched more?

Which is more popular in search, Allinson or Bob's Red Mill? Compare estimated monthly branded-search demand and Share of Search inside the Flour set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allinson and Bob's Red Mill
- **Competitive set**: Flour
- **Market**: Global
- **Month measured**: Aug 2026
- **Allinson Share of Search**: 0.07%
- **Bob's Red Mill Share of Search**: 1.2%

## Which is more popular in search, Allinson or Bob's Red Mill?

- In August 2026, Bob's Red Mill had more branded searches than Allinson among flour worldwide. Bob's Red Mill was estimated to have 7.2K branded searches compared to Allinson’s 390, and held a 1.2% Share of Search versus Allinson’s 0.07%.
- Bob's Red Mill was ahead of Allinson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allinson’s estimated Share of Search among flour worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide moved from 0.39% to 1.2%, and its estimated monthly branded searches moved from 2K to 7.2K.

## How did search popularity change for flour worldwide in August 2026?

- Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.
- Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Month by month

| Month | Allinson estimated searches | Allinson Share of Search | Allinson rank | Bob's Red Mill estimated searches | Bob's Red Mill Share of Search | Bob's Red Mill rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.09% | 6 | 2K | 0.39% | 4 |
| Nov 2025 | 390 | 0.07% | 6 | 2K | 0.37% | 4 |
| Dec 2025 | 480 | 0.1% | 6 | 2K | 0.4% | 4 |
| Jan 2026 | 720 | 0.13% | 6 | 2.6K | 0.48% | 4 |
| Feb 2026 | 590 | 0.03% | 6 | 3.2K | 0.17% | 4 |
| Mar 2026 | 590 | 0.07% | 6 | 3.8K | 0.44% | 4 |
| Apr 2026 | 480 | 0.08% | 6 | 3.8K | 0.65% | 4 |
| May 2026 | 390 | 0.07% | 6 | 4.8K | 0.81% | 4 |
| Jun 2026 | 390 | 0.08% | 6 | 5.8K | 1.2% | 4 |
| Jul 2026 | 390 | 0.08% | 6 | 5.8K | 1.2% | 4 |
| Aug 2026 | 390 | 0.07% | 6 | 7.2K | 1.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allinson’s and Bob's Red Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allinson**: Measured on the search term “allinson flour”.
- **Bob's Red Mill**: Measured on the search terms “bob s red mill” and “bobs red mill”, summed into one figure.

- [Allinson profile](/demand/global-en/brands/allinson)
- [Bob's Red Mill profile](/demand/global-en/brands/bob-s-red-mill)
- [All flour worldwide](/demand/global-en/categories/flour): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allinson or Bob's Red Mill?

In August 2026, Bob's Red Mill had more branded searches than Allinson among flour worldwide. Bob's Red Mill was estimated to have 7.2K branded searches compared to Allinson’s 390, and held a 1.2% Share of Search versus Allinson’s 0.07%.

## Cite this page

Brandwave. "Allinson vs Bob's Red Mill: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allinson-vs-bob-s-red-mill

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allinson-vs-bob-s-red-mill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.