--- title: "Allens vs Dum-Dums: Which is searched more?" description: "Is Allens or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/allens-vs-dum-dums" publisher: "Brandwave" --- # Allens vs Dum-Dums: Which is searched more? Is Allens or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allens and Dum-Dums - **Competitive set**: Lolly brands - **Market**: Global - **Month measured**: Sep 2026 - **Allens Share of Search**: 24.9% - **Dum-Dums Share of Search**: 1.2% ## Is Allens or Dum-Dums more popular in search? - In September 2026, Allens had more branded searches than Dum-Dums among lolly brands worldwide. Allens had about 550,000 branded searches, while Dum-Dums had 27,100. Allens made up 24.9% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. - Allens was ahead of Dum-Dums in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allens’ share of searches among lolly brands worldwide moved from 17.5% to 24.9%, and its estimated monthly branded searches moved from 450K to 550K. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Allens did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Skittles | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Dum-Dums | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Jolly Rancher | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tootsie Pops | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Haribo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Dum-Dums - Asked ChatGPT "What are the best lolly brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops, 4. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for everyday sweets?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops - Searched Google, AI Overview "sweet brands": 1. Skittles, 2. Jolly Rancher - Searched Google, AI Overview "fruit candy brands": 1. Skittles, 2. Jolly Rancher, 3. Haribo Not named in any answer: Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lolly brands worldwide in September 2026? - Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026. - Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Allens estimated searches | Allens Share of Search | Allens rank | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 17.5% | 3 | 40.5K | 1.6% | 8 | | Nov 2025 | 450K | 19.7% | 2 | 27.1K | 1.2% | 8 | | Dec 2025 | 450K | 20.4% | 2 | 22.2K | 1% | 8 | | Jan 2026 | 450K | 20.4% | 2 | 22.2K | 1% | 8 | | Feb 2026 | 368K | 17.7% | 3 | 22.2K | 1.1% | 8 | | Mar 2026 | 673K | 26.9% | 1 | 22.2K | 0.89% | 8 | | Apr 2026 | 823K | 32% | 1 | 22.2K | 0.86% | 8 | | May 2026 | 673K | 27.7% | 1 | 22.2K | 0.92% | 8 | | Jun 2026 | 673K | 30.5% | 1 | 18.1K | 0.82% | 8 | | Jul 2026 | 550K | 26.4% | 1 | 18.1K | 0.87% | 8 | | Aug 2026 | 550K | 24.9% | 1 | 22.2K | 1% | 8 | | Sep 2026 | 550K | 24.9% | 1 | 27.1K | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Allens’ and Dum-Dums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allens**: Measured on the search term “allens”. - **Dum-Dums**: Measured on the search term “dum dums”. - [Allens profile](/demand/global-en/brands/allens) - [Dum-Dums profile](/demand/global-en/brands/dum-dums) - [All lolly brands worldwide](/demand/global-en/categories/lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allens or Dum-Dums more popular in search? In September 2026, Allens had more branded searches than Dum-Dums among lolly brands worldwide. Allens had about 550,000 branded searches, while Dum-Dums had 27,100. Allens made up 24.9% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. ## Cite this page Brandwave. "Allens vs Dum-Dums: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allens-vs-dum-dums This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allens-vs-dum-dums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.