---
title: "Allen & Overy vs Linklaters: Which is more popular by branded search?"
description: "Which is more popular in search, Allen & Overy or Linklaters? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-linklaters"
publisher: "Brandwave"
---

# Allen & Overy vs Linklaters: Which is more popular by branded search?

Which is more popular in search, Allen & Overy or Linklaters? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allen & Overy and Linklaters
- **Competitive set**: Law firms
- **Market**: Global
- **Month measured**: Aug 2026
- **Allen & Overy Share of Search**: 13.3%
- **Linklaters Share of Search**: 16.2%

## Which is more popular in search, Allen & Overy or Linklaters?

- In August 2026, Linklaters had more branded searches than Allen & Overy among law firms worldwide. Linklaters was estimated to have 60.5K branded searches compared to Allen & Overy’s 49.5K, and held a 16.2% Share of Search versus Allen & Overy’s 13.3%.
- Linklaters was ahead of Allen & Overy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide moved from 12% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Linklaters’ estimated Share of Search among law firms worldwide moved from 17.9% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

## How did search popularity change for law firms worldwide in August 2026?

- In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
- Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Month by month

| Month | Allen & Overy estimated searches | Allen & Overy Share of Search | Allen & Overy rank | Linklaters estimated searches | Linklaters Share of Search | Linklaters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 12% | 5 | 90.5K | 17.9% | 3 |
| Nov 2025 | 49.5K | 11.1% | 6 | 74K | 16.6% | 3 |
| Dec 2025 | 40.5K | 2.7% | 6 | 1.2M | 80.1% | 1 |
| Jan 2026 | 49.5K | 10.7% | 6 | 90.5K | 19.6% | 3 |
| Feb 2026 | 40.5K | 9.3% | 6 | 74K | 17% | 3 |
| Mar 2026 | 49.5K | 10.7% | 6 | 90.5K | 19.6% | 3 |
| Apr 2026 | 49.5K | 11.6% | 6 | 74K | 17.3% | 3 |
| May 2026 | 49.5K | 12.9% | 5 | 60.5K | 15.7% | 3 |
| Jun 2026 | 49.5K | 12.3% | 5 | 60.5K | 15.1% | 3 |
| Jul 2026 | 49.5K | 12.9% | 5 | 60.5K | 15.7% | 3 |
| Aug 2026 | 49.5K | 13.3% | 4 | 60.5K | 16.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allen & Overy’s and Linklaters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allen & Overy**: Measured on the search term “allen and overy”.
- **Linklaters**: Measured on the search term “linklaters”.

- [Allen & Overy profile](/demand/global-en/brands/allen-overy)
- [Linklaters profile](/demand/global-en/brands/linklaters)
- [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allen & Overy or Linklaters?

In August 2026, Linklaters had more branded searches than Allen & Overy among law firms worldwide. Linklaters was estimated to have 60.5K branded searches compared to Allen & Overy’s 49.5K, and held a 16.2% Share of Search versus Allen & Overy’s 13.3%.

## Cite this page

Brandwave. "Allen & Overy vs Linklaters: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-linklaters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-linklaters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.