---
title: "Allen & Overy vs Baker McKenzie: Which is searched more?"
description: "Which is more popular in search, Allen & Overy or Baker McKenzie? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-baker-mckenzie"
publisher: "Brandwave"
---

# Allen & Overy vs Baker McKenzie: Which is searched more?

Which is more popular in search, Allen & Overy or Baker McKenzie? Compare estimated monthly branded-search demand and Share of Search inside the Law firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allen & Overy and Baker McKenzie
- **Competitive set**: Law firms
- **Market**: Global
- **Month measured**: Aug 2026
- **Allen & Overy Share of Search**: 23.4%
- **Baker McKenzie Share of Search**: 17.5%

## Which is more popular in search, Allen & Overy or Baker McKenzie?

- In August 2026, Allen & Overy had more branded searches than Baker McKenzie among law firms worldwide. Allen & Overy was estimated to have 99K branded searches compared to Baker McKenzie’s 74K, and held a 23.4% Share of Search versus Baker McKenzie’s 17.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Baker McKenzie took it in February 2026, Allen & Overy took it in March 2026.
- Across the 11 months ending August 2026, Allen & Overy’s estimated Share of Search among law firms worldwide moved from 21.4% to 23.4%, and its estimated monthly branded searches moved from 121K to 99K.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide moved from 19.4% to 17.5%, and its estimated monthly branded searches moved from 110K to 74K.

## How did search popularity change for law firms worldwide in August 2026?

- In August 2026, Allen & Overy gained estimated Share of Search among law firms worldwide, from 22.8% to 23.4%.
- Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

## Month by month

| Month | Allen & Overy estimated searches | Allen & Overy Share of Search | Allen & Overy rank | Baker McKenzie estimated searches | Baker McKenzie Share of Search | Baker McKenzie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 121K | 21.4% | 1 | 110K | 19.4% | 2 |
| Nov 2025 | 99K | 20% | 2 | 90.5K | 18.3% | 3 |
| Dec 2025 | 81K | 5.2% | 3 | 74K | 4.7% | 4 |
| Jan 2026 | 99K | 19.4% | 2 | 90.5K | 17.7% | 3 |
| Feb 2026 | 81K | 17% | 3 | 90.5K | 19% | 2 |
| Mar 2026 | 99K | 19.4% | 2 | 90.5K | 17.7% | 3 |
| Apr 2026 | 99K | 20.7% | 2 | 74K | 15.5% | 3 |
| May 2026 | 99K | 22.8% | 1 | 74K | 17.1% | 3 |
| Jun 2026 | 99K | 22% | 1 | 90.5K | 20.1% | 2 |
| Jul 2026 | 99K | 22.8% | 1 | 74K | 17.1% | 3 |
| Aug 2026 | 99K | 23.4% | 1 | 74K | 17.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allen & Overy’s and Baker McKenzie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allen & Overy**: Measured on the search terms “allen and overy” and “allen overy”, summed into one figure.
- **Baker McKenzie**: Measured on the search term “baker mckenzie”.

- [Allen & Overy profile](/demand/global-en/brands/allen-overy)
- [Baker McKenzie profile](/demand/global-en/brands/baker-mckenzie)
- [All law firms worldwide](/demand/global-en/categories/law-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allen & Overy or Baker McKenzie?

In August 2026, Allen & Overy had more branded searches than Baker McKenzie among law firms worldwide. Allen & Overy was estimated to have 99K branded searches compared to Baker McKenzie’s 74K, and held a 23.4% Share of Search versus Baker McKenzie’s 17.5%.

## Cite this page

Brandwave. "Allen & Overy vs Baker McKenzie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-baker-mckenzie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-overy-vs-baker-mckenzie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.