--- title: "Allen Edmonds vs Sorel: Which is searched more?" description: "Is Allen Edmonds or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/allen-edmonds-vs-sorel" publisher: "Brandwave" --- # Allen Edmonds vs Sorel: Which is searched more? Is Allen Edmonds or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allen Edmonds and Sorel - **Competitive set**: Dress boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Allen Edmonds Share of Search**: 1.1% - **Sorel Share of Search**: 1.3% ## Is Allen Edmonds or Sorel more popular in search? - In September 2026, Sorel had more branded searches than Allen Edmonds among dress boots brands worldwide. Sorel had about 165,000 branded searches, while Allen Edmonds had 135,000. Sorel made up 1.3% of all dress boots brand searches we track, and Allen Edmonds accounted for 1.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Allen Edmonds took it in April 2026, Sorel took it in September 2026. - Across the 12 months ending September 2026, Allen Edmonds’ share of searches among dress boots brands worldwide moved from 0.93% to 1.1%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Sorel’s share of searches among dress boots brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 246K to 165K. ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Allen Edmonds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sorel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Allen Edmonds | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crockett & Jones | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ariat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Wing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sorel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What are the best dress boots brands?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What's the best dress boots brand for smart everyday wear?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Clarks - Searched Google, AI Overview "men's dress boots": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Taft - Searched Google, AI Overview "women's dress boots": 1. Thursday Boot Company Not named in any answer: UGG, Timberland, Ariat, Red Wing, Blundstone and Sorel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for dress boots brands worldwide in September 2026? - Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026. - In September 2026, Sorel rose from 9th to 8th among dress boots brands worldwide. ## Month by month | Month | Allen Edmonds estimated searches | Allen Edmonds Share of Search | Allen Edmonds rank | Sorel estimated searches | Sorel Share of Search | Sorel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 0.93% | 9 | 246K | 1.4% | 8 | | Nov 2025 | 201K | 0.71% | 9 | 450K | 1.6% | 8 | | Dec 2025 | 165K | 0.69% | 9 | 368K | 1.5% | 8 | | Jan 2026 | 135K | 0.83% | 9 | 301K | 1.8% | 8 | | Feb 2026 | 110K | 1.1% | 9 | 165K | 1.7% | 8 | | Mar 2026 | 135K | 1.4% | 8 | 135K | 1.4% | 9 | | Apr 2026 | 165K | 2.1% | 8 | 110K | 1.4% | 10 | | May 2026 | 165K | 2.2% | 8 | 110K | 1.4% | 10 | | Jun 2026 | 135K | 2% | 8 | 74K | 1.1% | 10 | | Jul 2026 | 135K | 1.8% | 8 | 90.5K | 1.2% | 10 | | Aug 2026 | 135K | 1.3% | 8 | 110K | 1.1% | 9 | | Sep 2026 | 135K | 1.1% | 9 | 165K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Allen Edmonds’ and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allen Edmonds**: Measured on the search term “allen edmonds”. - **Sorel**: Measured on the search term “sorel”. - [Allen Edmonds profile](/demand/global-en/brands/allen-edmonds) - [Sorel profile](/demand/global-en/brands/sorel) - [All dress boots brands worldwide](/demand/global-en/categories/dress-boots-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allen Edmonds or Sorel more popular in search? In September 2026, Sorel had more branded searches than Allen Edmonds among dress boots brands worldwide. Sorel had about 165,000 branded searches, while Allen Edmonds had 135,000. Sorel made up 1.3% of all dress boots brand searches we track, and Allen Edmonds accounted for 1.1%. ## Cite this page Brandwave. "Allen Edmonds vs Sorel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allen-edmonds-vs-sorel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-edmonds-vs-sorel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.