---
title: "Allen & Heath vs Midas: Which is searched more?"
description: "Which is more popular in search, Allen & Heath or Midas? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas"
publisher: "Brandwave"
---

# Allen & Heath vs Midas: Which is searched more?

Which is more popular in search, Allen & Heath or Midas? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allen & Heath and Midas
- **Competitive set**: Analog mixer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Allen & Heath Share of Search**: 0.75%
- **Midas Share of Search**: 22.7%

## Which is more popular in search, Allen & Heath or Midas?

- In September 2026, Midas had more branded searches than Allen & Heath among analog mixer brands worldwide. Midas was estimated to have 1.2M branded searches compared to Allen & Heath’s 40.5K, and held a 22.7% Share of Search versus Allen & Heath’s 0.75%.
- Midas was ahead of Allen & Heath in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allen & Heath’s estimated Share of Search among analog mixer brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Midas’ estimated Share of Search among analog mixer brands worldwide held steady at 22.7%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for analog mixer brands worldwide in September 2026?

- Midas’ estimated Share of Search among analog mixer brands worldwide has lost ground for 3 months in a row, from 26.5% to 22.7% in September 2026.

## Month by month

| Month | Allen & Heath estimated searches | Allen & Heath Share of Search | Allen & Heath rank | Midas estimated searches | Midas Share of Search | Midas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |
| Nov 2025 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |
| Dec 2025 | 33.1K | 0.62% | 3 | 1.2M | 22.7% | 2 |
| Jan 2026 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |
| Feb 2026 | 40.5K | 0.79% | 3 | 1M | 19.4% | 2 |
| Mar 2026 | 40.5K | 0.64% | 3 | 1.2M | 19.4% | 2 |
| Apr 2026 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |
| May 2026 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |
| Jun 2026 | 33.1K | 0.59% | 3 | 1.5M | 26.5% | 2 |
| Jul 2026 | 33.1K | 0.62% | 3 | 1.2M | 22.7% | 2 |
| Aug 2026 | 33.1K | 0.62% | 3 | 1.2M | 22.7% | 2 |
| Sep 2026 | 40.5K | 0.75% | 3 | 1.2M | 22.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Allen & Heath’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allen & Heath**: Measured on the search term “allenheath”.
- **Midas**: Measured on the search term “midas”.

- [Allen & Heath profile](/demand/global-en/brands/allen-and-heath)
- [Midas profile](/demand/global-en/brands/midas)
- [All analog mixer brands worldwide](/demand/global-en/categories/analog-mixer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allen & Heath or Midas?

In September 2026, Midas had more branded searches than Allen & Heath among analog mixer brands worldwide. Midas was estimated to have 1.2M branded searches compared to Allen & Heath’s 40.5K, and held a 22.7% Share of Search versus Allen & Heath’s 0.75%.

## Cite this page

Brandwave. "Allen & Heath vs Midas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.