--- title: "Allen & Heath vs Midas: Which is searched more?" description: "Is Allen & Heath or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas-consoles" publisher: "Brandwave" --- # Allen & Heath vs Midas: Which is searched more? Is Allen & Heath or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Analog mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allen & Heath and Midas - **Competitive set**: Analog mixer brands - **Market**: Global - **Month measured**: Sep 2026 - **Allen & Heath Share of Search**: 17.7% - **Midas Share of Search**: 25.1% ## Is Allen & Heath or Midas more popular in search? - In September 2026, Midas had more branded searches than Allen & Heath among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Allen & Heath had 40,500. Midas made up 25.1% of all analog mixer brand searches we track, and Allen & Heath accounted for 17.7%. - Midas was ahead of Allen & Heath in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allen & Heath’s share of searches among analog mixer brands worldwide moved from 18.7% to 17.7%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches held steady at 57.5K. ## Top analog mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Allen & Heath was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allen & Heath was listed before Midas in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allen & Heath | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Yamaha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcraft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mackie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Midas | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about analog mixer brands - Asked ChatGPT "Which analog mixer brand should I buy?": 1. Yamaha, 2. Allen & Heath, 3. Soundcraft, 4. Mackie - Asked ChatGPT "What are the best analog mixer brands?": 1. Allen & Heath, 2. Yamaha, 3. Soundcraft, 4. Midas, 5. Mackie - Asked ChatGPT "What's the best analog mixer brand for a small studio?": 1. Allen & Heath, 2. Soundcraft, 3. Yamaha - Searched Google, AI Overview "live sound mixer": 1. Yamaha - Searched Google, AI Overview "analog mixing console": 1. Mackie, 2. Yamaha Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for analog mixer brands worldwide in September 2026? - In September 2026, Allen & Heath gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%. - In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide. ## Month by month | Month | Allen & Heath estimated searches | Allen & Heath Share of Search | Allen & Heath rank | Midas estimated searches | Midas Share of Search | Midas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 18.7% | 3 | 57.5K | 26.5% | 1 | | Nov 2025 | 40.5K | 19.5% | 3 | 56.2K | 27% | 1 | | Dec 2025 | 33.1K | 16.3% | 4 | 50.2K | 24.7% | 2 | | Jan 2026 | 40.5K | 20% | 3 | 49.7K | 24.5% | 2 | | Feb 2026 | 40.5K | 20.3% | 3 | 50.6K | 25.3% | 2 | | Mar 2026 | 40.5K | 19% | 3 | 55.7K | 26.2% | 2 | | Apr 2026 | 40.5K | 19% | 3 | 57.3K | 26.9% | 1 | | May 2026 | 40.5K | 18.8% | 3 | 61.1K | 28.4% | 1 | | Jun 2026 | 33.1K | 16.7% | 3 | 50K | 25.2% | 2 | | Jul 2026 | 33.1K | 17.2% | 3 | 49.5K | 25.6% | 2 | | Aug 2026 | 33.1K | 16.5% | 3 | 49.7K | 24.8% | 2 | | Sep 2026 | 40.5K | 17.7% | 3 | 57.5K | 25.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Allen & Heath’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allen & Heath**: Measured on the search term “allenheath”. - **Midas**: Measured on the search terms “midas console”, “midas heritage”, “midas m32”, “midas mixer” and “midas mr18”, summed into one figure. - [Allen & Heath profile](/demand/global-en/brands/allen-and-heath) - [Midas profile](/demand/global-en/brands/midas-consoles) - [All analog mixer brands worldwide](/demand/global-en/categories/analog-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allen & Heath or Midas more popular in search? In September 2026, Midas had more branded searches than Allen & Heath among analog mixer brands worldwide. Midas had about 57,500 branded searches, while Allen & Heath had 40,500. Midas made up 25.1% of all analog mixer brand searches we track, and Allen & Heath accounted for 17.7%. ## Cite this page Brandwave. "Allen & Heath vs Midas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas-consoles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-midas-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.