---
title: "Allen & Heath vs AlphaTheta: Which is searched more?"
description: "Which is more popular in search, Allen & Heath or AlphaTheta? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-alphatheta"
publisher: "Brandwave"
---

# Allen & Heath vs AlphaTheta: Which is searched more?

Which is more popular in search, Allen & Heath or AlphaTheta? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allen & Heath and AlphaTheta
- **Competitive set**: DJ equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Allen & Heath Share of Search**: 14.6%
- **AlphaTheta Share of Search**: 17.8%

## Which is more popular in search, Allen & Heath or AlphaTheta?

- In September 2026, AlphaTheta had more branded searches than Allen & Heath among DJ equipment brands worldwide. AlphaTheta was estimated to have 49.5K branded searches compared to Allen & Heath’s 40.5K, and held a 17.8% Share of Search versus Allen & Heath’s 14.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: Allen & Heath took it in February 2026, AlphaTheta took it in July 2026.
- Across the 12 months ending September 2026, Allen & Heath’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 14.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 17.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for DJ equipment brands worldwide in September 2026?

- In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.
- Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

## Month by month

| Month | Allen & Heath estimated searches | Allen & Heath Share of Search | Allen & Heath rank | AlphaTheta estimated searches | AlphaTheta Share of Search | AlphaTheta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 12.6% | 2 | 40.5K | 12.6% | 3 |
| Nov 2025 | 40.5K | 11.2% | 2 | 40.5K | 11.2% | 3 |
| Dec 2025 | 33.1K | 9.3% | 3 | 40.5K | 11.4% | 2 |
| Jan 2026 | 40.5K | 7.9% | 3 | 90.5K | 17.6% | 2 |
| Feb 2026 | 40.5K | 13.2% | 2 | 33.1K | 10.8% | 3 |
| Mar 2026 | 40.5K | 14.6% | 2 | 33.1K | 11.9% | 3 |
| Apr 2026 | 40.5K | 14.3% | 2 | 40.5K | 14.3% | 3 |
| May 2026 | 40.5K | 12.7% | 2 | 40.5K | 12.7% | 3 |
| Jun 2026 | 33.1K | 13.7% | 2 | 33.1K | 13.7% | 3 |
| Jul 2026 | 33.1K | 9.8% | 4 | 74K | 21.8% | 2 |
| Aug 2026 | 33.1K | 12.2% | 3 | 49.5K | 18.2% | 2 |
| Sep 2026 | 40.5K | 14.6% | 3 | 49.5K | 17.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Allen & Heath’s and AlphaTheta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allen & Heath**: Measured on the search term “allenheath”.
- **AlphaTheta**: Measured on the search term “alphatheta”.

- [Allen & Heath profile](/demand/global-en/brands/allen-and-heath)
- [AlphaTheta profile](/demand/global-en/brands/alphatheta)
- [All DJ equipment brands worldwide](/demand/global-en/categories/dj-equipment-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allen & Heath or AlphaTheta?

In September 2026, AlphaTheta had more branded searches than Allen & Heath among DJ equipment brands worldwide. AlphaTheta was estimated to have 49.5K branded searches compared to Allen & Heath’s 40.5K, and held a 17.8% Share of Search versus Allen & Heath’s 14.6%.

## Cite this page

Brandwave. "Allen & Heath vs AlphaTheta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-alphatheta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allen-and-heath-vs-alphatheta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.