---
title: "Allbirds vs VEJA: Which is more popular by branded search?"
description: "Which is more popular in search, Allbirds or VEJA? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allbirds-vs-veja"
publisher: "Brandwave"
---

# Allbirds vs VEJA: Which is more popular by branded search?

Which is more popular in search, Allbirds or VEJA? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allbirds and VEJA
- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Allbirds Share of Search**: 36%
- **VEJA Share of Search**: 31%

## Which is more popular in search, Allbirds or VEJA?

- In August 2026, Allbirds had more branded searches than VEJA among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to VEJA’s 270K, and held a 36% Share of Search versus VEJA’s 31%.
- Allbirds was ahead of VEJA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, VEJA’s estimated Share of Search among sustainable sneaker brands worldwide moved from 25.3% to 31%, and its estimated monthly branded searches held steady at 270K.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.

## Month by month

| Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | VEJA estimated searches | VEJA Share of Search | VEJA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 483K | 45.3% | 1 | 270K | 25.3% | 3 |
| Nov 2025 | 591K | 48% | 1 | 270K | 22% | 3 |
| Dec 2025 | 483K | 43.5% | 1 | 270K | 24.3% | 3 |
| Jan 2026 | 450K | 51.5% | 1 | 220K | 25.2% | 2 |
| Feb 2026 | 395K | 48.2% | 1 | 220K | 26.9% | 2 |
| Mar 2026 | 591K | 50.2% | 1 | 270K | 23% | 3 |
| Apr 2026 | 2.2M | 76.9% | 1 | 270K | 9.3% | 3 |
| May 2026 | 524K | 43.8% | 1 | 270K | 22.6% | 3 |
| Jun 2026 | 483K | 49.6% | 1 | 220K | 22.6% | 3 |
| Jul 2026 | 350K | 41% | 1 | 270K | 31.7% | 2 |
| Aug 2026 | 314K | 36% | 1 | 270K | 31% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allbirds’ and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allbirds**: Measured on the search terms “allbirds”, “allbirds com”, “allbirds footwear”, “allbirds shoes”, “allbirds sneakers” and “sneakers allbirds”, summed into one figure.
- **VEJA**: Measured on the search terms “veja footwear”, “veja shoes” and “veja-store com”, summed into one figure.

- [Allbirds profile](/demand/global-en/brands/allbirds)
- [VEJA profile](/demand/global-en/brands/veja)
- [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allbirds or VEJA?

In August 2026, Allbirds had more branded searches than VEJA among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to VEJA’s 270K, and held a 36% Share of Search versus VEJA’s 31%.

## Cite this page

Brandwave. "Allbirds vs VEJA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allbirds-vs-veja

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allbirds-vs-veja. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.