--- title: "Allbirds vs Thousand Fell: Which is searched more?" description: "Is Allbirds or Thousand Fell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/allbirds-vs-thousand-fell" publisher: "Brandwave" --- # Allbirds vs Thousand Fell: Which is searched more? Is Allbirds or Thousand Fell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and Thousand Fell - **Competitive set**: Sustainable sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **Allbirds Share of Search**: 30.4% - **Thousand Fell Share of Search**: 0.23% ## Is Allbirds or Thousand Fell more popular in search? - In September 2026, Allbirds had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. Allbirds had about 215,000 branded searches, while Thousand Fell had 1,600. Allbirds made up 30.4% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. - Allbirds was ahead of Thousand Fell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands worldwide moved from 41.5% to 30.4%, and its estimated monthly branded searches moved from 362K to 215K. - Across the 12 months ending September 2026, Thousand Fell’s share of searches among sustainable sneaker brands worldwide moved from 0.18% to 0.23%, and its estimated monthly branded searches held steady at 1.6K. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Allbirds appeared in all five answers. Thousand Fell was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Allbirds was listed before Thousand Fell in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VEJA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CARIUMA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Thousand Fell | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Nothing New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Rothy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy?": 1. VEJA, 2. Allbirds, 3. CARIUMA - Asked ChatGPT "What are the best sustainable sneaker brands?": 1. VEJA, 2. Allbirds, 3. CARIUMA, 4. Thousand Fell - Asked ChatGPT "What's the best sustainable sneaker brand for everyday wear?": 1. Allbirds, 2. CARIUMA - Searched Google, AI Overview "eco friendly sneakers": 1. VEJA, 2. Nothing New, 3. Thousand Fell, 4. Allbirds - Searched Google, AI Overview "sustainable sneaker brands": 1. Allbirds, 2. Thousand Fell Not named in any answer: Rothy's and SAOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sustainable sneaker brands worldwide in September 2026? - In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | Thousand Fell estimated searches | Thousand Fell Share of Search | Thousand Fell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 362K | 41.5% | 1 | 1.6K | 0.18% | 7 | | Nov 2025 | 442K | 44.1% | 1 | 1.6K | 0.16% | 7 | | Dec 2025 | 362K | 38.8% | 1 | 1.3K | 0.14% | 7 | | Jan 2026 | 351K | 49.1% | 1 | 1.6K | 0.22% | 7 | | Feb 2026 | 296K | 45.2% | 1 | 1K | 0.15% | 7 | | Mar 2026 | 442K | 46.8% | 1 | 1.6K | 0.17% | 7 | | Apr 2026 | 1.7M | 74.8% | 1 | 1.6K | 0.07% | 7 | | May 2026 | 375K | 39.2% | 2 | 1.6K | 0.17% | 7 | | Jun 2026 | 362K | 46.1% | 1 | 1.6K | 0.2% | 7 | | Jul 2026 | 251K | 37.7% | 1 | 1.3K | 0.2% | 7 | | Aug 2026 | 215K | 31.2% | 2 | 1.6K | 0.23% | 7 | | Sep 2026 | 215K | 30.4% | 2 | 1.6K | 0.23% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and Thousand Fell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search terms “allbirds”, “allbirds shoes” and “sneakers allbirds”, summed into one figure. - **Thousand Fell**: Measured on the search term “thousand fell”. - [Allbirds profile](/demand/global-en/brands/allbirds) - [Thousand Fell profile](/demand/global-en/brands/thousand-fell) - [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allbirds or Thousand Fell more popular in search? In September 2026, Allbirds had more branded searches than Thousand Fell among sustainable sneaker brands worldwide. Allbirds had about 215,000 branded searches, while Thousand Fell had 1,600. Allbirds made up 30.4% of all sustainable sneaker brand searches we track, and Thousand Fell accounted for 0.23%. ## Cite this page Brandwave. "Allbirds vs Thousand Fell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/allbirds-vs-thousand-fell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allbirds-vs-thousand-fell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.