---
title: "Allbirds vs SAOLA: Which is more popular by branded search?"
description: "Which is more popular in search, Allbirds or SAOLA? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allbirds-vs-saola"
publisher: "Brandwave"
---

# Allbirds vs SAOLA: Which is more popular by branded search?

Which is more popular in search, Allbirds or SAOLA? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allbirds and SAOLA
- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Allbirds Share of Search**: 36%
- **SAOLA Share of Search**: 0.43%

## Which is more popular in search, Allbirds or SAOLA?

- In August 2026, Allbirds had more branded searches than SAOLA among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to SAOLA’s 3.8K, and held a 36% Share of Search versus SAOLA’s 0.43%.
- Allbirds was ahead of SAOLA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, SAOLA’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.24% to 0.43%, and its estimated monthly branded searches moved from 2.6K to 3.8K.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

## Month by month

| Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | SAOLA estimated searches | SAOLA Share of Search | SAOLA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 483K | 45.3% | 1 | 2.6K | 0.24% | 5 |
| Nov 2025 | 591K | 48% | 1 | 2.5K | 0.2% | 5 |
| Dec 2025 | 483K | 43.5% | 1 | 1.7K | 0.15% | 5 |
| Jan 2026 | 450K | 51.5% | 1 | 1.7K | 0.19% | 5 |
| Feb 2026 | 395K | 48.2% | 1 | 1.7K | 0.21% | 5 |
| Mar 2026 | 591K | 50.2% | 1 | 2.7K | 0.23% | 5 |
| Apr 2026 | 2.2M | 76.9% | 1 | 3.8K | 0.13% | 5 |
| May 2026 | 524K | 43.8% | 1 | 3.9K | 0.33% | 4 |
| Jun 2026 | 483K | 49.6% | 1 | 3.8K | 0.39% | 4 |
| Jul 2026 | 350K | 41% | 1 | 3.1K | 0.36% | 4 |
| Aug 2026 | 314K | 36% | 1 | 3.8K | 0.43% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allbirds’ and SAOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allbirds**: Measured on the search terms “allbirds”, “allbirds com”, “allbirds footwear”, “allbirds shoes”, “allbirds sneakers” and “sneakers allbirds”, summed into one figure.
- **SAOLA**: Measured on the search terms “saola footwear”, “saola shoes”, “saola sneakers” and “saolashoes.com”, summed into one figure.

- [Allbirds profile](/demand/global-en/brands/allbirds)
- [SAOLA profile](/demand/global-en/brands/saola)
- [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allbirds or SAOLA?

In August 2026, Allbirds had more branded searches than SAOLA among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to SAOLA’s 3.8K, and held a 36% Share of Search versus SAOLA’s 0.43%.

## Cite this page

Brandwave. "Allbirds vs SAOLA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allbirds-vs-saola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allbirds-vs-saola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.