---
title: "Allbirds vs Rothy's: Which is more popular by branded search?"
description: "Which is more popular in search, Allbirds or Rothy's? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allbirds-vs-rothy-s"
publisher: "Brandwave"
---

# Allbirds vs Rothy's: Which is more popular by branded search?

Which is more popular in search, Allbirds or Rothy's? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allbirds and Rothy's
- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Allbirds Share of Search**: 36%
- **Rothy's Share of Search**: 32.2%

## Which is more popular in search, Allbirds or Rothy's?

- In August 2026, Allbirds had more branded searches than Rothy's among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Rothy's’ 281K, and held a 36% Share of Search versus Rothy's’ 32.2%.
- Allbirds was ahead of Rothy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide moved from 28.9% to 32.2%, and its estimated monthly branded searches moved from 308K to 281K.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

## Month by month

| Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | Rothy's estimated searches | Rothy's Share of Search | Rothy's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 483K | 45.3% | 1 | 308K | 28.9% | 2 |
| Nov 2025 | 591K | 48% | 1 | 363K | 29.5% | 2 |
| Dec 2025 | 483K | 43.5% | 1 | 352K | 31.7% | 2 |
| Jan 2026 | 450K | 51.5% | 1 | 199K | 22.8% | 3 |
| Feb 2026 | 395K | 48.2% | 1 | 199K | 24.3% | 3 |
| Mar 2026 | 591K | 50.2% | 1 | 309K | 26.2% | 2 |
| Apr 2026 | 2.2M | 76.9% | 1 | 394K | 13.5% | 2 |
| May 2026 | 524K | 43.8% | 1 | 394K | 32.9% | 2 |
| Jun 2026 | 483K | 49.6% | 1 | 263K | 27% | 2 |
| Jul 2026 | 350K | 41% | 1 | 228K | 26.7% | 3 |
| Aug 2026 | 314K | 36% | 1 | 281K | 32.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allbirds’ and Rothy's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allbirds**: Measured on the search terms “allbirds”, “allbirds com”, “allbirds footwear”, “allbirds shoes”, “allbirds sneakers” and “sneakers allbirds”, summed into one figure.
- **Rothy's**: Measured on the search terms “rothy s”, “rothy's footwear”, “rothy's sneakers” and “rothys com”, summed into one figure.

- [Allbirds profile](/demand/global-en/brands/allbirds)
- [Rothy's profile](/demand/global-en/brands/rothy-s)
- [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allbirds or Rothy's?

In August 2026, Allbirds had more branded searches than Rothy's among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Rothy's’ 281K, and held a 36% Share of Search versus Rothy's’ 32.2%.

## Cite this page

Brandwave. "Allbirds vs Rothy's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allbirds-vs-rothy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allbirds-vs-rothy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.