---
title: "Allbirds vs Nothing New: Which is more popular by branded search?"
description: "Which is more popular in search, Allbirds or Nothing New? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/allbirds-vs-nothing-new"
publisher: "Brandwave"
---

# Allbirds vs Nothing New: Which is more popular by branded search?

Which is more popular in search, Allbirds or Nothing New? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allbirds and Nothing New
- **Competitive set**: Sustainable sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Allbirds Share of Search**: 36%
- **Nothing New Share of Search**: 0.36%

## Which is more popular in search, Allbirds or Nothing New?

- In August 2026, Allbirds had more branded searches than Nothing New among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Nothing New’s 3.1K, and held a 36% Share of Search versus Nothing New’s 0.36%.
- Allbirds was ahead of Nothing New in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sustainable sneaker brands worldwide moved from 45.3% to 36%, and its estimated monthly branded searches moved from 483K to 314K.
- Across the 11 months ending August 2026, Nothing New’s estimated Share of Search among sustainable sneaker brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 3.3K to 3.1K.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.

## Month by month

| Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | Nothing New estimated searches | Nothing New Share of Search | Nothing New rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 483K | 45.3% | 1 | 3.3K | 0.31% | 4 |
| Nov 2025 | 591K | 48% | 1 | 3.8K | 0.31% | 4 |
| Dec 2025 | 483K | 43.5% | 1 | 3.3K | 0.3% | 4 |
| Jan 2026 | 450K | 51.5% | 1 | 3.1K | 0.36% | 4 |
| Feb 2026 | 395K | 48.2% | 1 | 3.7K | 0.45% | 4 |
| Mar 2026 | 591K | 50.2% | 1 | 3.9K | 0.34% | 4 |
| Apr 2026 | 2.2M | 76.9% | 1 | 3.8K | 0.13% | 4 |
| May 2026 | 524K | 43.8% | 1 | 3.8K | 0.32% | 5 |
| Jun 2026 | 483K | 49.6% | 1 | 3.1K | 0.32% | 5 |
| Jul 2026 | 350K | 41% | 1 | 2.6K | 0.31% | 5 |
| Aug 2026 | 314K | 36% | 1 | 3.1K | 0.36% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allbirds’ and Nothing New’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allbirds**: Measured on the search terms “allbirds”, “allbirds com”, “allbirds footwear”, “allbirds shoes”, “allbirds sneakers” and “sneakers allbirds”, summed into one figure.
- **Nothing New**: Measured on the search terms “nothing new footwear”, “nothing new shoes”, “nothing new sneakers” and “nothingnew com”, summed into one figure.

- [Allbirds profile](/demand/global-en/brands/allbirds)
- [Nothing New profile](/demand/global-en/brands/nothing-new)
- [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allbirds or Nothing New?

In August 2026, Allbirds had more branded searches than Nothing New among sustainable sneaker brands worldwide. Allbirds was estimated to have 314K branded searches compared to Nothing New’s 3.1K, and held a 36% Share of Search versus Nothing New’s 0.36%.

## Cite this page

Brandwave. "Allbirds vs Nothing New: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/allbirds-vs-nothing-new

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/allbirds-vs-nothing-new. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.