---
title: "All-Clad vs Lodge: Which is searched more?"
description: "Is All-Clad or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/all-clad-vs-lodge-cast-iron"
publisher: "Brandwave"
---

# All-Clad vs Lodge: Which is searched more?

Is All-Clad or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frying pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: All-Clad and Lodge
- **Competitive set**: Frying pan brands
- **Market**: Global
- **Month measured**: Sep 2026
- **All-Clad Share of Search**: 4.1%
- **Lodge Share of Search**: 2.7%

## Is All-Clad or Lodge more popular in search?

- In September 2026, All-Clad had more branded searches than Lodge among frying pan brands worldwide. All-Clad had about 110,000 branded searches, while Lodge had 74,000. All-Clad made up 4.1% of all frying pan brand searches we track, and Lodge accounted for 2.7%.
- All-Clad was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, All-Clad’s share of searches among frying pan brands worldwide moved from 4.9% to 4.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

## Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. All-Clad was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. All-Clad was listed before Lodge in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tramontina | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| All-Clad | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Lodge | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Creuset | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Caraway | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Made In | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about frying pan brands

- Asked ChatGPT "Which frying pan brand should I buy?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Caraway
- Asked ChatGPT "What are the best frying pan brands?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Tefal, 5. Made In
- Asked ChatGPT "What's the best frying pan brand for everyday cooking?": 1. Tramontina, 2. All-Clad, 3. Tefal, 4. Lodge
- Searched Google, AI Overview "cast iron pan": 1. Lodge
- Searched Google, AI Overview "nonstick frying pan": 1. Tramontina, 2. Le Creuset

Not named in any answer: Circulon, Ninja and HexClad.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for frying pan brands worldwide in September 2026?

- In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.
- In September 2026, All-Clad lost share of searches among frying pan brands worldwide, from 4.7% to 4.1%.

## Month by month

| Month | All-Clad estimated searches | All-Clad Share of Search | All-Clad rank | Lodge estimated searches | Lodge Share of Search | Lodge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4.9% | 4 | 90.5K | 3.3% | 6 |
| Nov 2025 | 246K | 5.8% | 4 | 135K | 3.2% | 7 |
| Dec 2025 | 246K | 6.2% | 4 | 135K | 3.4% | 7 |
| Jan 2026 | 165K | 5.5% | 4 | 110K | 3.7% | 6 |
| Feb 2026 | 135K | 5.6% | 4 | 90.5K | 3.7% | 6 |
| Mar 2026 | 110K | 4.5% | 5 | 74K | 3% | 6 |
| Apr 2026 | 110K | 4.7% | 4 | 90.5K | 3.9% | 6 |
| May 2026 | 110K | 4.5% | 5 | 90.5K | 3.7% | 6 |
| Jun 2026 | 246K | 10% | 4 | 90.5K | 3.7% | 6 |
| Jul 2026 | 110K | 4.9% | 5 | 90.5K | 4% | 6 |
| Aug 2026 | 110K | 4.7% | 5 | 90.5K | 3.8% | 6 |
| Sep 2026 | 110K | 4.1% | 5 | 74K | 2.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using All-Clad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **All-Clad**: Measured on the search term “all-clad”.
- **Lodge**: Measured on the search term “lodge cast iron”.

- [All-Clad profile](/demand/global-en/brands/all-clad)
- [Lodge profile](/demand/global-en/brands/lodge-cast-iron)
- [All frying pan brands worldwide](/demand/global-en/categories/frying-pan-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is All-Clad or Lodge more popular in search?

In September 2026, All-Clad had more branded searches than Lodge among frying pan brands worldwide. All-Clad had about 110,000 branded searches, while Lodge had 74,000. All-Clad made up 4.1% of all frying pan brand searches we track, and Lodge accounted for 2.7%.

## Cite this page

Brandwave. "All-Clad vs Lodge: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/all-clad-vs-lodge-cast-iron

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/all-clad-vs-lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
