--- title: "Alibaba vs Faire: Which is searched more?" description: "Is Alibaba or Faire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale marketplace platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/alibaba-vs-faire" publisher: "Brandwave" --- # Alibaba vs Faire: Which is searched more? Is Alibaba or Faire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale marketplace platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alibaba and Faire - **Competitive set**: Wholesale marketplace platforms - **Market**: Global - **Month measured**: Sep 2026 - **Alibaba Share of Search**: 94.9% - **Faire Share of Search**: 2.3% ## Is Alibaba or Faire more popular in search? - In September 2026, Alibaba had more branded searches than Faire among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while Faire had 147,000. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and Faire accounted for 2.3%. - Alibaba was ahead of Faire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alibaba’s share of searches among wholesale marketplace platforms worldwide moved from 95.2% to 94.9%, and its estimated monthly branded searches held steady at 6.1M. - Across the 12 months ending September 2026, Faire’s share of searches among wholesale marketplace platforms worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 84.2K to 147K. ## Top wholesale marketplace platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faire appeared in all five answers. Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Faire was listed before Alibaba in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Alibaba | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Wholesale Central | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | FASHIONGO | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Orderchamp | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | DollarDays | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | CREOATE | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Ankorstore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Qogita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wholesale marketplace platforms - Asked ChatGPT "Which wholesale marketplace should I use?": 1. Faire, 2. Alibaba, 3. FASHIONGO, 4. Wholesale Central - Asked ChatGPT "What are the best wholesale marketplaces?": 1. Alibaba, 2. Faire, 3. FASHIONGO, 4. Wholesale Central - Asked ChatGPT "What's the best wholesale marketplace for a small retail shop?": 1. Faire, 2. Alibaba, 3. FASHIONGO, 4. Wholesale Central - Searched Google, AI Overview "wholesale marketplaces": 1. Faire, 2. Orderchamp, 3. Wholesale Central, 4. CREOATE, 5. DollarDays - Searched Google, AI Overview "online wholesale marketplace": 1. Faire, 2. Wholesale Central, 3. FASHIONGO, 4. Orderchamp, 5. DollarDays Not named in any answer: Ankorstore and Qogita. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wholesale marketplace platforms worldwide in September 2026? - In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%. - Estimated monthly branded searches for Faire worldwide rose 75.1% over 12 measured months, from 84.2K to 147K in September 2026. ## Month by month | Month | Alibaba estimated searches | Alibaba Share of Search | Alibaba rank | Faire estimated searches | Faire Share of Search | Faire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 95.2% | 1 | 84.2K | 1.3% | 3 | | Nov 2025 | 6.1M | 95.7% | 1 | 75.5K | 1.2% | 3 | | Dec 2025 | 6.1M | 96.2% | 1 | 68.8K | 1.1% | 3 | | Jan 2026 | 7.5M | 96.2% | 1 | 101K | 1.3% | 2 | | Feb 2026 | 6.1M | 95.9% | 1 | 82.4K | 1.3% | 2 | | Mar 2026 | 6.1M | 95.2% | 1 | 101K | 1.6% | 2 | | Apr 2026 | 6.1M | 95.6% | 1 | 101K | 1.6% | 2 | | May 2026 | 6.1M | 95.7% | 1 | 101K | 1.6% | 2 | | Jun 2026 | 6.1M | 95.8% | 1 | 101K | 1.6% | 2 | | Jul 2026 | 6.1M | 95.6% | 1 | 122K | 1.9% | 2 | | Aug 2026 | 7.5M | 96% | 1 | 147K | 1.9% | 2 | | Sep 2026 | 6.1M | 94.9% | 1 | 147K | 2.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Alibaba’s and Faire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alibaba**: Measured on the search term “alibaba”. - **Faire**: Measured on the search terms “faire com”, “faire wholesale” and “wholesale faire”, summed into one figure. - [Alibaba profile](/demand/global-en/brands/alibaba) - [Faire profile](/demand/global-en/brands/faire) - [All wholesale marketplace platforms worldwide](/demand/global-en/categories/wholesale-marketplace-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alibaba or Faire more popular in search? In September 2026, Alibaba had more branded searches than Faire among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while Faire had 147,000. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and Faire accounted for 2.3%. ## Cite this page Brandwave. "Alibaba vs Faire: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/alibaba-vs-faire This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alibaba-vs-faire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.