--- title: "Alexander Rose vs HAY: Which is searched more?" description: "Is Alexander Rose or HAY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/alexander-rose-vs-hay-design" publisher: "Brandwave" --- # Alexander Rose vs HAY: Which is searched more? Is Alexander Rose or HAY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alexander Rose and HAY - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **Alexander Rose Share of Search**: 1.8% - **HAY Share of Search**: 15.9% ## Is Alexander Rose or HAY more popular in search? - In September 2026, HAY had more branded searches than Alexander Rose among garden bench brands worldwide. HAY had about 28,000 branded searches, while Alexander Rose had 3,110. HAY made up 15.9% of all garden bench brand searches we track, and Alexander Rose accounted for 1.8%. - HAY was ahead of Alexander Rose in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alexander Rose’s share of searches among garden bench brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 3K to 3.1K. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 18.6% to 15.9%, and its estimated monthly branded searches held steady at 28K. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alexander Rose was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alexander Rose and HAY were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forest Garden | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Alexander Rose | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. POLYWOOD, 3. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. HAY - Searched Google, AI Overview "wooden garden bench": named none of the brands we track - Searched Google, AI Overview "outdoor bench for garden": 1. POLYWOOD Not named in any answer: Kettler, VonHaus, Charles Bentley and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches. ## Month by month | Month | Alexander Rose estimated searches | Alexander Rose Share of Search | Alexander Rose rank | HAY estimated searches | HAY Share of Search | HAY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 2% | 6 | 28K | 18.6% | 3 | | Nov 2025 | 3K | 1.9% | 7 | 34.3K | 21.8% | 2 | | Dec 2025 | 2.9K | 2.1% | 6 | 32.1K | 22.6% | 3 | | Jan 2026 | 3K | 1.8% | 7 | 32.1K | 19% | 3 | | Feb 2026 | 3K | 1.9% | 7 | 28K | 17.1% | 3 | | Mar 2026 | 4.6K | 1.9% | 7 | 30.2K | 12.8% | 3 | | Apr 2026 | 4.7K | 1.6% | 7 | 28K | 9.5% | 3 | | May 2026 | 4.7K | 1.5% | 7 | 30.2K | 9.5% | 3 | | Jun 2026 | 3.8K | 1.4% | 7 | 24.7K | 9.1% | 5 | | Jul 2026 | 4.7K | 2.1% | 7 | 24.7K | 11.3% | 3 | | Aug 2026 | 3.9K | 1.9% | 7 | 24.7K | 11.9% | 3 | | Sep 2026 | 3.1K | 1.8% | 7 | 28K | 15.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Alexander Rose’s and HAY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alexander Rose**: Measured on the search terms “alexander rose” and “alexander rose furniture”, summed into one figure. - **HAY**: Measured on the search terms “hay design” and “hay furniture”, summed into one figure. - [Alexander Rose profile](/demand/global-en/brands/alexander-rose) - [HAY profile](/demand/global-en/brands/hay-design) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alexander Rose or HAY more popular in search? In September 2026, HAY had more branded searches than Alexander Rose among garden bench brands worldwide. HAY had about 28,000 branded searches, while Alexander Rose had 3,110. HAY made up 15.9% of all garden bench brand searches we track, and Alexander Rose accounted for 1.8%. ## Cite this page Brandwave. "Alexander Rose vs HAY: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/alexander-rose-vs-hay-design This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alexander-rose-vs-hay-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.