---
title: "Alation vs Immuta: Which is more popular by branded search?"
description: "Which is more popular in search, Alation or Immuta? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/alation-vs-immuta"
publisher: "Brandwave"
---

# Alation vs Immuta: Which is more popular by branded search?

Which is more popular in search, Alation or Immuta? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alation and Immuta
- **Competitive set**: Data governance platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Alation Share of Search**: 13.4%
- **Immuta Share of Search**: 3.2%

## Which is more popular in search, Alation or Immuta?

- In August 2026, Alation had more branded searches than Immuta among data governance platforms worldwide. Alation was estimated to have 12.1K branded searches compared to Immuta’s 2.9K, and held a 13.4% Share of Search versus Immuta’s 3.2%.
- Alation was ahead of Immuta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide moved from 11.2% to 13.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide moved from 4.1% to 3.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

## How did search popularity change for data governance platforms worldwide in August 2026?

- In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.
- Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Month by month

| Month | Alation estimated searches | Alation Share of Search | Alation rank | Immuta estimated searches | Immuta Share of Search | Immuta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 11.2% | 3 | 4.4K | 4.1% | 4 |
| Nov 2025 | 12.1K | 12.8% | 3 | 2.9K | 3.1% | 4 |
| Dec 2025 | 9.9K | 12.7% | 3 | 2.4K | 3.1% | 4 |
| Jan 2026 | 12.1K | 12.7% | 3 | 3.6K | 3.8% | 4 |
| Feb 2026 | 12.1K | 13.3% | 3 | 3.6K | 4% | 4 |
| Mar 2026 | 12.1K | 11.4% | 3 | 2.9K | 2.7% | 4 |
| Apr 2026 | 12.1K | 13.4% | 3 | 2.9K | 3.2% | 4 |
| May 2026 | 9.9K | 11.2% | 3 | 3.6K | 4.1% | 4 |
| Jun 2026 | 9.9K | 11.2% | 3 | 2.9K | 3.3% | 4 |
| Jul 2026 | 9.9K | 11.3% | 3 | 2.9K | 3.3% | 4 |
| Aug 2026 | 12.1K | 13.4% | 3 | 2.9K | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alation’s and Immuta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alation**: Measured on the search term “alation”.
- **Immuta**: Measured on the search term “immuta”.

- [Alation profile](/demand/global-en/brands/alation)
- [Immuta profile](/demand/global-en/brands/immuta)
- [All data governance platforms worldwide](/demand/global-en/categories/data-governance-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alation or Immuta?

In August 2026, Alation had more branded searches than Immuta among data governance platforms worldwide. Alation was estimated to have 12.1K branded searches compared to Immuta’s 2.9K, and held a 13.4% Share of Search versus Immuta’s 3.2%.

## Cite this page

Brandwave. "Alation vs Immuta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/alation-vs-immuta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alation-vs-immuta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.