--- title: "Alaska Bear vs Brooklinen: Which is searched more?" description: "Is Alaska Bear or Brooklinen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/alaska-bear-vs-brooklinen" publisher: "Brandwave" --- # Alaska Bear vs Brooklinen: Which is searched more? Is Alaska Bear or Brooklinen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alaska Bear and Brooklinen - **Competitive set**: Silk pillowcase brands - **Market**: Global - **Month measured**: Sep 2026 - **Alaska Bear Share of Search**: 0.26% - **Brooklinen Share of Search**: 0.6% ## Is Alaska Bear or Brooklinen more popular in search? - In September 2026, Brooklinen had more branded searches than Alaska Bear among silk pillowcase brands worldwide. Brooklinen had about 390 branded searches, while Alaska Bear had 170. Brooklinen made up 0.6% of all silk pillowcase brand searches we track, and Alaska Bear accounted for 0.26%. - Brooklinen was ahead of Alaska Bear in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alaska Bear’s share of searches among silk pillowcase brands worldwide moved from 0.34% to 0.26%, and its estimated monthly branded searches moved from 260 to 170. - Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390. ## Top silk pillowcase brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Alaska Bear did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fishers Finery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Slip | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Blissy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Brooklinen | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | LilySilk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mulberry Park Silks | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kitsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZimaSilk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Alaska Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about silk pillowcase brands - Asked ChatGPT "Which silk pillowcase brand should I buy?": 1. Fishers Finery, 2. Quince, 3. Blissy - Asked ChatGPT "What are the best silk pillowcase brands?": 1. Slip, 2. Fishers Finery, 3. Quince, 4. Blissy, 5. LilySilk, 6. Mulberry Park Silks - Asked ChatGPT "What's the best silk pillowcase brand for hair and skin?": 1. Fishers Finery, 2. Blissy, 3. Slip - Searched Google, AI Overview "silk pillowcase": 1. Quince, 2. Fishers Finery, 3. Brooklinen, 4. Slip, 5. Blissy - Searched Google, AI Overview "best silk pillowcase": 1. Slip, 2. Quince, 3. Blissy, 4. Fishers Finery Not named in any answer: Kitsch, ZimaSilk and Alaska Bear. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for silk pillowcase brands worldwide in September 2026? - Estimated monthly branded searches for Alaska Bear worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026. - Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Alaska Bear estimated searches | Alaska Bear Share of Search | Alaska Bear rank | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.34% | 10 | 590 | 0.76% | 9 | | Nov 2025 | 320 | 0.2% | 10 | 1.9K | 1.2% | 6 | | Dec 2025 | 480 | 0.26% | 10 | 2.4K | 1.3% | 7 | | Jan 2026 | 320 | 0.35% | 10 | 1K | 1.1% | 9 | | Feb 2026 | 260 | 0.34% | 10 | 1.9K | 2.5% | 6 | | Mar 2026 | 320 | 0.42% | 10 | 590 | 0.78% | 9 | | Apr 2026 | 210 | 0.32% | 10 | 480 | 0.74% | 9 | | May 2026 | 260 | 0.37% | 10 | 590 | 0.83% | 9 | | Jun 2026 | 260 | 0.39% | 10 | 590 | 0.88% | 9 | | Jul 2026 | 260 | 0.31% | 10 | 720 | 0.85% | 9 | | Aug 2026 | 210 | 0.27% | 10 | 480 | 0.62% | 9 | | Sep 2026 | 170 | 0.26% | 10 | 390 | 0.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Alaska Bear’s and Brooklinen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alaska Bear**: Measured on the search term “alaska bear silk pillowcase”. - **Brooklinen**: Measured on the search term “brooklinen silk pillowcase”. - [Alaska Bear profile](/demand/global-en/brands/alaska-bear) - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [All silk pillowcase brands worldwide](/demand/global-en/categories/silk-pillowcases): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alaska Bear or Brooklinen more popular in search? In September 2026, Brooklinen had more branded searches than Alaska Bear among silk pillowcase brands worldwide. Brooklinen had about 390 branded searches, while Alaska Bear had 170. Brooklinen made up 0.6% of all silk pillowcase brand searches we track, and Alaska Bear accounted for 0.26%. ## Cite this page Brandwave. "Alaska Bear vs Brooklinen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/alaska-bear-vs-brooklinen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/alaska-bear-vs-brooklinen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.