---
title: "AL-KO vs Thule: Which is more popular by branded search?"
description: "Which is more popular in search, AL-KO or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Caravan accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/al-ko-vs-thule"
publisher: "Brandwave"
---

# AL-KO vs Thule: Which is more popular by branded search?

Which is more popular in search, AL-KO or Thule? Compare estimated monthly branded-search demand and Share of Search inside the Caravan accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AL-KO and Thule
- **Competitive set**: Caravan accessories
- **Market**: Global
- **Month measured**: Aug 2026
- **AL-KO Share of Search**: 44%
- **Thule Share of Search**: 53.7%

## Which is more popular in search, AL-KO or Thule?

- In August 2026, Thule had more branded searches than AL-KO among caravan accessories worldwide. Thule was estimated to have 368K branded searches compared to AL-KO’s 301K, and held a 53.7% Share of Search versus AL-KO’s 44%.
- The lead changed hands 2 times in the 11 months ending August 2026: AL-KO took it in December 2025, Thule took it in January 2026.
- Across the 11 months ending August 2026, AL-KO’s estimated Share of Search among caravan accessories worldwide moved from 43.8% to 44%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide moved from 53.6% to 53.7%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for caravan accessories worldwide in August 2026?

- In August 2026, AL-KO gained estimated Share of Search among caravan accessories worldwide, from 39.2% to 44%.
- In August 2026, Thule lost estimated Share of Search among caravan accessories worldwide, from 58.6% to 53.7%.

## Month by month

| Month | AL-KO estimated searches | AL-KO Share of Search | AL-KO rank | Thule estimated searches | Thule Share of Search | Thule rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 43.8% | 2 | 301K | 53.6% | 1 |
| Nov 2025 | 246K | 39.1% | 2 | 368K | 58.5% | 1 |
| Dec 2025 | 450K | 54% | 1 | 368K | 44.1% | 2 |
| Jan 2026 | 246K | 34.7% | 2 | 450K | 63.4% | 1 |
| Feb 2026 | 246K | 44% | 2 | 301K | 53.7% | 1 |
| Mar 2026 | 246K | 39.1% | 2 | 368K | 58.4% | 1 |
| Apr 2026 | 301K | 44.1% | 2 | 368K | 53.9% | 1 |
| May 2026 | 301K | 39.3% | 2 | 450K | 58.7% | 1 |
| Jun 2026 | 301K | 44% | 2 | 368K | 53.7% | 1 |
| Jul 2026 | 301K | 39.2% | 2 | 450K | 58.6% | 1 |
| Aug 2026 | 301K | 44% | 2 | 368K | 53.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AL-KO’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AL-KO**: Measured on the search terms “al ko” and “al ko caravan”, summed into one figure.
- **Thule**: Measured on the search term “thule”.

- [AL-KO profile](/demand/global-en/brands/al-ko)
- [Thule profile](/demand/global-en/brands/thule)
- [All caravan accessories worldwide](/demand/global-en/categories/caravan-accessories): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AL-KO or Thule?

In August 2026, Thule had more branded searches than AL-KO among caravan accessories worldwide. Thule was estimated to have 368K branded searches compared to AL-KO’s 301K, and held a 53.7% Share of Search versus AL-KO’s 44%.

## Cite this page

Brandwave. "AL-KO vs Thule: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/al-ko-vs-thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/al-ko-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.