---
title: "AKQA vs IDEO: Which is more popular by branded search?"
description: "Which is more popular in search, AKQA or IDEO? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/akqa-vs-ideo"
publisher: "Brandwave"
---

# AKQA vs IDEO: Which is more popular by branded search?

Which is more popular in search, AKQA or IDEO? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AKQA and IDEO
- **Competitive set**: UX design agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **AKQA Share of Search**: 14.4%
- **IDEO Share of Search**: 72.1%

## Which is more popular in search, AKQA or IDEO?

- In August 2026, IDEO had more branded searches than AKQA among UX design agencies worldwide. IDEO was estimated to have 74K branded searches compared to AKQA’s 14.8K, and held a 72.1% Share of Search versus AKQA’s 14.4%.
- IDEO was ahead of AKQA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AKQA’s estimated Share of Search among UX design agencies worldwide moved from 14.2% to 14.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide moved from 71.1% to 72.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for UX design agencies worldwide in August 2026?

- In August 2026, AKQA gained estimated Share of Search among UX design agencies worldwide, from 12.4% to 14.4%.
- In August 2026, IDEO lost estimated Share of Search among UX design agencies worldwide, from 76.1% to 72.1%.

## Month by month

| Month | AKQA estimated searches | AKQA Share of Search | AKQA rank | IDEO estimated searches | IDEO Share of Search | IDEO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 14.2% | 2 | 90.5K | 71.1% | 1 |
| Nov 2025 | 18.1K | 16.7% | 2 | 74K | 68.1% | 1 |
| Dec 2025 | 14.8K | 16.4% | 2 | 60.5K | 66.9% | 1 |
| Jan 2026 | 18.1K | 16.4% | 2 | 74K | 66.8% | 1 |
| Feb 2026 | 18.1K | 16.4% | 2 | 74K | 67% | 1 |
| Mar 2026 | 18.1K | 15.8% | 2 | 74K | 64.5% | 1 |
| Apr 2026 | 14.8K | 13.6% | 2 | 74K | 68.1% | 1 |
| May 2026 | 14.8K | 16.1% | 2 | 60.5K | 65.8% | 1 |
| Jun 2026 | 14.8K | 14.3% | 2 | 74K | 71.4% | 1 |
| Jul 2026 | 14.8K | 12.4% | 2 | 90.5K | 76.1% | 1 |
| Aug 2026 | 14.8K | 14.4% | 2 | 74K | 72.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AKQA’s and IDEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AKQA**: Measured on the search term “akqa”.
- **IDEO**: Measured on the search term “ideo”.

- [AKQA profile](/demand/global-en/brands/akqa)
- [IDEO profile](/demand/global-en/brands/ideo)
- [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AKQA or IDEO?

In August 2026, IDEO had more branded searches than AKQA among UX design agencies worldwide. IDEO was estimated to have 74K branded searches compared to AKQA’s 14.8K, and held a 72.1% Share of Search versus AKQA’s 14.4%.

## Cite this page

Brandwave. "AKQA vs IDEO: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/akqa-vs-ideo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/akqa-vs-ideo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.