---
title: "AKQA vs Huge: Which is more popular by branded search?"
description: "Which is more popular in search, AKQA or Huge? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/akqa-vs-huge"
publisher: "Brandwave"
---

# AKQA vs Huge: Which is more popular by branded search?

Which is more popular in search, AKQA or Huge? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AKQA and Huge
- **Competitive set**: UX design agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **AKQA Share of Search**: 14.4%
- **Huge Share of Search**: 1.9%

## Which is more popular in search, AKQA or Huge?

- In August 2026, AKQA had more branded searches than Huge among UX design agencies worldwide. AKQA was estimated to have 14.8K branded searches compared to Huge’s 1.9K, and held a 14.4% Share of Search versus Huge’s 1.9%.
- AKQA was ahead of Huge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AKQA’s estimated Share of Search among UX design agencies worldwide moved from 14.2% to 14.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Huge’s estimated Share of Search among UX design agencies worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for UX design agencies worldwide in August 2026?

- In August 2026, AKQA gained estimated Share of Search among UX design agencies worldwide, from 12.4% to 14.4%.
- In August 2026, Huge gained estimated Share of Search among UX design agencies worldwide, from 1.3% to 1.9%.

## Month by month

| Month | AKQA estimated searches | AKQA Share of Search | AKQA rank | Huge estimated searches | Huge Share of Search | Huge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 14.2% | 2 | 2.4K | 1.9% | 5 |
| Nov 2025 | 18.1K | 16.7% | 2 | 1.9K | 1.7% | 5 |
| Dec 2025 | 14.8K | 16.4% | 2 | 1.9K | 2.1% | 5 |
| Jan 2026 | 18.1K | 16.4% | 2 | 2.4K | 2.2% | 5 |
| Feb 2026 | 18.1K | 16.4% | 2 | 1.9K | 1.7% | 5 |
| Mar 2026 | 18.1K | 15.8% | 2 | 2.4K | 2.1% | 5 |
| Apr 2026 | 14.8K | 13.6% | 2 | 1.9K | 1.7% | 5 |
| May 2026 | 14.8K | 16.1% | 2 | 1.9K | 2.1% | 5 |
| Jun 2026 | 14.8K | 14.3% | 2 | 1.6K | 1.5% | 5 |
| Jul 2026 | 14.8K | 12.4% | 2 | 1.6K | 1.3% | 5 |
| Aug 2026 | 14.8K | 14.4% | 2 | 1.9K | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AKQA’s and Huge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AKQA**: Measured on the search term “akqa”.
- **Huge**: Measured on the search term “huge inc”.

- [AKQA profile](/demand/global-en/brands/akqa)
- [Huge profile](/demand/global-en/brands/huge)
- [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AKQA or Huge?

In August 2026, AKQA had more branded searches than Huge among UX design agencies worldwide. AKQA was estimated to have 14.8K branded searches compared to Huge’s 1.9K, and held a 14.4% Share of Search versus Huge’s 1.9%.

## Cite this page

Brandwave. "AKQA vs Huge: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/akqa-vs-huge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/akqa-vs-huge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.