---
title: "Akamai vs Palo Alto Networks: Which is more popular by branded search?"
description: "Which is more popular in search, Akamai or Palo Alto Networks? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/akamai-vs-palo-alto-networks"
publisher: "Brandwave"
---

# Akamai vs Palo Alto Networks: Which is more popular by branded search?

Which is more popular in search, Akamai or Palo Alto Networks? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Akamai and Palo Alto Networks
- **Competitive set**: Zero trust platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Akamai Share of Search**: 1.9%
- **Palo Alto Networks Share of Search**: 2.8%

## Which is more popular in search, Akamai or Palo Alto Networks?

- In August 2026, Palo Alto Networks had more branded searches than Akamai among zero trust platforms worldwide. Palo Alto Networks was estimated to have 135K branded searches compared to Akamai’s 90.5K, and held a 2.8% Share of Search versus Akamai’s 1.9%.
- The lead changed hands once in the 11 months ending August 2026: Palo Alto Networks took it in July 2026.
- Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide moved from 4.7% to 1.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 135K.

## How did search popularity change for zero trust platforms worldwide in August 2026?

- Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.

## Month by month

| Month | Akamai estimated searches | Akamai Share of Search | Akamai rank | Palo Alto Networks estimated searches | Palo Alto Networks Share of Search | Palo Alto Networks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4.7% | 3 | 90.5K | 3.2% | 4 |
| Nov 2025 | 135K | 1.4% | 3 | 90.5K | 0.92% | 4 |
| Dec 2025 | 110K | 2.4% | 3 | 90.5K | 2% | 4 |
| Jan 2026 | 110K | 3.3% | 3 | 110K | 3.3% | 4 |
| Feb 2026 | 110K | 3.3% | 3 | 110K | 3.3% | 4 |
| Mar 2026 | 110K | 3.3% | 3 | 110K | 3.3% | 4 |
| Apr 2026 | 135K | 3.4% | 3 | 110K | 2.8% | 4 |
| May 2026 | 135K | 3.3% | 3 | 110K | 2.7% | 4 |
| Jun 2026 | 110K | 2.7% | 3 | 110K | 2.7% | 4 |
| Jul 2026 | 90.5K | 2.3% | 4 | 110K | 2.8% | 3 |
| Aug 2026 | 90.5K | 1.9% | 4 | 135K | 2.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Akamai’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Akamai**: Measured on the search term “akamai”.
- **Palo Alto Networks**: Measured on the search term “palo alto networks”.

- [Akamai profile](/demand/global-en/brands/akamai)
- [Palo Alto Networks profile](/demand/global-en/brands/palo-alto-networks)
- [All zero trust platforms worldwide](/demand/global-en/categories/zero-trust-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Akamai or Palo Alto Networks?

In August 2026, Palo Alto Networks had more branded searches than Akamai among zero trust platforms worldwide. Palo Alto Networks was estimated to have 135K branded searches compared to Akamai’s 90.5K, and held a 2.8% Share of Search versus Akamai’s 1.9%.

## Cite this page

Brandwave. "Akamai vs Palo Alto Networks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/akamai-vs-palo-alto-networks

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