---
title: "Ajax vs Sunlight: Which is searched more?"
description: "Which is more popular in search, Ajax or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-sunlight"
publisher: "Brandwave"
---

# Ajax vs Sunlight: Which is searched more?

Which is more popular in search, Ajax or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ajax and Sunlight
- **Competitive set**: Dishwashing liquid brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ajax Share of Search**: <0.01%
- **Sunlight Share of Search**: 0.33%

## Which is more popular in search, Ajax or Sunlight?

- In August 2026, Sunlight had more branded searches than Ajax among dishwashing liquid brands worldwide. Sunlight was estimated to have 3.6K branded searches compared to Ajax’s 70, and held a 0.33% Share of Search versus Ajax’s <0.01%.
- Sunlight was ahead of Ajax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among dishwashing liquid brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for dishwashing liquid brands worldwide in August 2026?

- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Sunlight estimated searches | Sunlight Share of Search | Sunlight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 4.4K | 0.4% | 3 |
| Nov 2025 | 50 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Dec 2025 | 40 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Jan 2026 | 50 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Feb 2026 | 30 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Mar 2026 | 50 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Apr 2026 | 50 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| May 2026 | 50 | <0.01% | 4 | 3.6K | 0.39% | 3 |
| Jun 2026 | 50 | <0.01% | 4 | 3.6K | 0.39% | 3 |
| Jul 2026 | 50 | <0.01% | 4 | 4.4K | 0.39% | 3 |
| Aug 2026 | 70 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ajax’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ajax**: Measured on the search term “ajax nz”.
- **Sunlight**: Measured on the search term “sunlight dish soap”.

- [Ajax profile](/demand/global-en/brands/ajax)
- [Sunlight profile](/demand/global-en/brands/sunlight)
- [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ajax or Sunlight?

In August 2026, Sunlight had more branded searches than Ajax among dishwashing liquid brands worldwide. Sunlight was estimated to have 3.6K branded searches compared to Ajax’s 70, and held a 0.33% Share of Search versus Ajax’s <0.01%.

## Cite this page

Brandwave. "Ajax vs Sunlight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-sunlight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-sunlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.