---
title: "Ajax vs Sparkle: Which is more popular by branded search?"
description: "Which is more popular in search, Ajax or Sparkle? Compare estimated monthly branded-search demand and Share of Search inside the Glass cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-sparkle"
publisher: "Brandwave"
---

# Ajax vs Sparkle: Which is more popular by branded search?

Which is more popular in search, Ajax or Sparkle? Compare estimated monthly branded-search demand and Share of Search inside the Glass cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ajax and Sparkle
- **Competitive set**: Glass cleaners
- **Market**: Global
- **Month measured**: Aug 2026
- **Ajax Share of Search**: <0.01%
- **Sparkle Share of Search**: 26.6%

## Which is more popular in search, Ajax or Sparkle?

- In August 2026, Sparkle had more branded searches than Ajax among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Ajax’s 70, and held a 26.6% Share of Search versus Ajax’s <0.01%.
- Sparkle was ahead of Ajax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among glass cleaners worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide moved from 30.1% to 26.6%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for glass cleaners worldwide in August 2026?

- In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Sparkle estimated searches | Sparkle Share of Search | Sparkle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 6 | 246K | 30.1% | 2 |
| Nov 2025 | 50 | <0.01% | 6 | 246K | 30.1% | 2 |
| Dec 2025 | 40 | <0.01% | 6 | 246K | 30.8% | 2 |
| Jan 2026 | 50 | <0.01% | 6 | 246K | 30.8% | 2 |
| Feb 2026 | 30 | <0.01% | 6 | 246K | 30.8% | 2 |
| Mar 2026 | 50 | <0.01% | 6 | 246K | 30.7% | 2 |
| Apr 2026 | 50 | <0.01% | 6 | 246K | 30.7% | 2 |
| May 2026 | 50 | <0.01% | 6 | 246K | 30.9% | 2 |
| Jun 2026 | 50 | <0.01% | 6 | 201K | 30.1% | 2 |
| Jul 2026 | 50 | <0.01% | 6 | 201K | 29.9% | 2 |
| Aug 2026 | 70 | <0.01% | 6 | 201K | 26.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ajax’s and Sparkle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ajax**: Measured on the search term “ajax nz”.
- **Sparkle**: Measured on the search term “sparkle”.

- [Ajax profile](/demand/global-en/brands/ajax)
- [Sparkle profile](/demand/global-en/brands/sparkle)
- [All glass cleaners worldwide](/demand/global-en/categories/glass-cleaners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ajax or Sparkle?

In August 2026, Sparkle had more branded searches than Ajax among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Ajax’s 70, and held a 26.6% Share of Search versus Ajax’s <0.01%.

## Cite this page

Brandwave. "Ajax vs Sparkle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-sparkle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-sparkle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.