--- title: "Ajax vs Ecover: Which is searched more?" description: "Is Ajax or Ecover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-ecover" publisher: "Brandwave" --- # Ajax vs Ecover: Which is searched more? Is Ajax or Ecover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ajax and Ecover - **Competitive set**: Household cleaning brands - **Market**: Global - **Month measured**: Sep 2026 - **Ajax Share of Search**: 1.4% - **Ecover Share of Search**: 1.7% ## Is Ajax or Ecover more popular in search? - In September 2026, Ecover had more branded searches than Ajax among household cleaning brands worldwide. Ecover had about 27,100 branded searches, while Ajax had 22,200. Ecover made up 1.7% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. - Ecover was ahead of Ajax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ajax’s share of searches among household cleaning brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Ecover’s share of searches among household cleaning brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecover was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ajax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clorox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lysol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Simple Green | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mr Clean | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Barkeepers Friend | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Method | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecover | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy?": 1. Simple Green, 2. Clorox, 3. Mr Clean - Asked ChatGPT "What are the best household cleaning brands?": 1. Clorox, 2. Lysol, 3. Method, 4. Mr Clean, 5. Barkeepers Friend, 6. Ecover - Asked ChatGPT "What's the best household cleaning brand for everyday cleaning?": 1. Lysol, 2. Mr Clean, 3. Clorox, 4. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "household cleaning brands": 1. Mrs. Meyer’s Clean Day, 2. Simple Green, 3. Clorox, 4. Lysol, 5. Barkeepers Friend - Searched Google, AI Overview "best cleaning brands": 1. Lysol, 2. Clorox, 3. Barkeepers Friend, 4. Method Not named in any answer: Dettol, Harpic, Domex, Ajax, Flash, White King and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for household cleaning brands worldwide in September 2026? - In September 2026, Ecover rose from 11th to 10th among household cleaning brands worldwide. - In September 2026, Ajax fell from 10th to 11th among household cleaning brands worldwide. ## Month by month | Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Ecover estimated searches | Ecover Share of Search | Ecover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.1% | 11 | 33.1K | 2.1% | 10 | | Nov 2025 | 18.1K | 1.3% | 11 | 33.1K | 2.4% | 10 | | Dec 2025 | 14.8K | 1.1% | 11 | 27.1K | 2% | 10 | | Jan 2026 | 18.1K | 1.2% | 11 | 40.5K | 2.8% | 10 | | Feb 2026 | 18.1K | 1.4% | 11 | 33.1K | 2.5% | 10 | | Mar 2026 | 18.1K | 1.2% | 11 | 33.1K | 2.1% | 10 | | Apr 2026 | 18.1K | 1.2% | 11 | 33.1K | 2.3% | 10 | | May 2026 | 18.1K | 1.2% | 11 | 33.1K | 2.2% | 10 | | Jun 2026 | 27.1K | 1.9% | 10 | 27.1K | 1.9% | 11 | | Jul 2026 | 22.2K | 1.5% | 11 | 27.1K | 1.8% | 10 | | Aug 2026 | 27.1K | 1.8% | 10 | 27.1K | 1.8% | 11 | | Sep 2026 | 22.2K | 1.4% | 11 | 27.1K | 1.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Ajax’s and Ecover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ajax**: Measured on the search term “ajax cleaner”. - **Ecover**: Measured on the search term “ecover”. - [Ajax profile](/demand/global-en/brands/ajax) - [Ecover profile](/demand/global-en/brands/ecover) - [All household cleaning brands worldwide](/demand/global-en/categories/household-cleaning-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ajax or Ecover more popular in search? In September 2026, Ecover had more branded searches than Ajax among household cleaning brands worldwide. Ecover had about 27,100 branded searches, while Ajax had 22,200. Ecover made up 1.7% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. ## Cite this page Brandwave. "Ajax vs Ecover: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-ecover This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-ecover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.