---
title: "Ajax vs Dettol: Which is more popular by branded search?"
description: "Which is more popular in search, Ajax or Dettol? Compare estimated monthly branded-search demand and Share of Search inside the Surface cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-dettol"
publisher: "Brandwave"
---

# Ajax vs Dettol: Which is more popular by branded search?

Which is more popular in search, Ajax or Dettol? Compare estimated monthly branded-search demand and Share of Search inside the Surface cleaner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ajax and Dettol
- **Competitive set**: Surface cleaner brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ajax Share of Search**: 0.01%
- **Dettol Share of Search**: 44.6%

## Which is more popular in search, Ajax or Dettol?

- In August 2026, Dettol had more branded searches than Ajax among surface cleaner brands worldwide. Dettol was estimated to have 246K branded searches compared to Ajax’s 70, and held a 44.6% Share of Search versus Ajax’s 0.01%.
- Dettol was ahead of Ajax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among surface cleaner brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide moved from 43.8% to 44.6%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for surface cleaner brands worldwide in August 2026?

- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Dettol estimated searches | Dettol Share of Search | Dettol rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 246K | 43.8% | 1 |
| Nov 2025 | 50 | <0.01% | 5 | 246K | 43.8% | 1 |
| Dec 2025 | 40 | <0.01% | 5 | 246K | 48.8% | 1 |
| Jan 2026 | 50 | <0.01% | 5 | 246K | 43.8% | 1 |
| Feb 2026 | 30 | <0.01% | 5 | 201K | 43.7% | 1 |
| Mar 2026 | 50 | <0.01% | 5 | 246K | 43.8% | 1 |
| Apr 2026 | 50 | <0.01% | 5 | 246K | 44.6% | 1 |
| May 2026 | 50 | <0.01% | 5 | 246K | 44.6% | 1 |
| Jun 2026 | 50 | <0.01% | 5 | 246K | 44.6% | 1 |
| Jul 2026 | 50 | <0.01% | 5 | 246K | 44.6% | 1 |
| Aug 2026 | 70 | 0.01% | 5 | 246K | 44.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ajax’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ajax**: Measured on the search term “ajax nz”.
- **Dettol**: Measured on the search term “dettol”.

- [Ajax profile](/demand/global-en/brands/ajax)
- [Dettol profile](/demand/global-en/brands/dettol)
- [All surface cleaner brands worldwide](/demand/global-en/categories/surface-cleaner-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ajax or Dettol?

In August 2026, Dettol had more branded searches than Ajax among surface cleaner brands worldwide. Dettol was estimated to have 246K branded searches compared to Ajax’s 70, and held a 44.6% Share of Search versus Ajax’s 0.01%.

## Cite this page

Brandwave. "Ajax vs Dettol: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-dettol

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-dettol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.