---
title: "Ajax vs Dawn: Which is more popular by branded search?"
description: "Which is more popular in search, Ajax or Dawn? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-dawn"
publisher: "Brandwave"
---

# Ajax vs Dawn: Which is more popular by branded search?

Which is more popular in search, Ajax or Dawn? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ajax and Dawn
- **Competitive set**: Dishwashing liquid brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ajax Share of Search**: <0.01%
- **Dawn Share of Search**: 91.4%

## Which is more popular in search, Ajax or Dawn?

- In August 2026, Dawn had more branded searches than Ajax among dishwashing liquid brands worldwide. Dawn was estimated to have 1M branded searches compared to Ajax’s 70, and held a 91.4% Share of Search versus Ajax’s <0.01%.
- Dawn was ahead of Ajax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ajax’s estimated Share of Search among dishwashing liquid brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing liquid brands worldwide moved from 91.3% to 91.4%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for dishwashing liquid brands worldwide in August 2026?

- In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%.
- Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Dawn estimated searches | Dawn Share of Search | Dawn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 1M | 91.3% | 1 |
| Nov 2025 | 50 | <0.01% | 4 | 1M | 91.4% | 1 |
| Dec 2025 | 40 | <0.01% | 5 | 1M | 92.8% | 1 |
| Jan 2026 | 50 | <0.01% | 5 | 1M | 91.4% | 1 |
| Feb 2026 | 30 | <0.01% | 5 | 1M | 92.8% | 1 |
| Mar 2026 | 50 | <0.01% | 5 | 1M | 91.4% | 1 |
| Apr 2026 | 50 | <0.01% | 5 | 1M | 91.4% | 1 |
| May 2026 | 50 | <0.01% | 4 | 823K | 89.7% | 1 |
| Jun 2026 | 50 | <0.01% | 4 | 823K | 89.7% | 1 |
| Jul 2026 | 50 | <0.01% | 4 | 1M | 89.7% | 1 |
| Aug 2026 | 70 | <0.01% | 4 | 1M | 91.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ajax’s and Dawn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ajax**: Measured on the search term “ajax nz”.
- **Dawn**: Measured on the search term “dawn”.

- [Ajax profile](/demand/global-en/brands/ajax)
- [Dawn profile](/demand/global-en/brands/dawn)
- [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ajax or Dawn?

In August 2026, Dawn had more branded searches than Ajax among dishwashing liquid brands worldwide. Dawn was estimated to have 1M branded searches compared to Ajax’s 70, and held a 91.4% Share of Search versus Ajax’s <0.01%.

## Cite this page

Brandwave. "Ajax vs Dawn: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-dawn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-dawn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.