--- title: "Ajax vs Barkeepers Friend: Which is searched more?" description: "Is Ajax or Barkeepers Friend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ajax-vs-barkeepers-friend" publisher: "Brandwave" --- # Ajax vs Barkeepers Friend: Which is searched more? Is Ajax or Barkeepers Friend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ajax and Barkeepers Friend - **Competitive set**: Household cleaning brands - **Market**: Global - **Month measured**: Sep 2026 - **Ajax Share of Search**: 1.4% - **Barkeepers Friend Share of Search**: 15.8% ## Is Ajax or Barkeepers Friend more popular in search? - In September 2026, Barkeepers Friend had more branded searches than Ajax among household cleaning brands worldwide. Barkeepers Friend had about 246,000 branded searches, while Ajax had 22,200. Barkeepers Friend made up 15.8% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. - Barkeepers Friend was ahead of Ajax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ajax’s share of searches among household cleaning brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Barkeepers Friend’s share of searches among household cleaning brands worldwide moved from 10.4% to 15.8%, and its estimated monthly branded searches moved from 165K to 246K. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barkeepers Friend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ajax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clorox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lysol | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Simple Green | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Mr Clean | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Mrs. Meyer’s Clean Day | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Barkeepers Friend | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Method | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecover | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy?": 1. Simple Green, 2. Clorox, 3. Mr Clean - Asked ChatGPT "What are the best household cleaning brands?": 1. Clorox, 2. Lysol, 3. Method, 4. Mr Clean, 5. Barkeepers Friend, 6. Ecover - Asked ChatGPT "What's the best household cleaning brand for everyday cleaning?": 1. Lysol, 2. Mr Clean, 3. Clorox, 4. Mrs. Meyer’s Clean Day - Searched Google, AI Overview "household cleaning brands": 1. Mrs. Meyer’s Clean Day, 2. Simple Green, 3. Clorox, 4. Lysol, 5. Barkeepers Friend - Searched Google, AI Overview "best cleaning brands": 1. Lysol, 2. Clorox, 3. Barkeepers Friend, 4. Method Not named in any answer: Dettol, Harpic, Domex, Ajax, Flash, White King and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for household cleaning brands worldwide in September 2026? - In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches. - In September 2026, Ajax fell from 10th to 11th among household cleaning brands worldwide. - Estimated monthly branded searches for Barkeepers Friend worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026. ## Month by month | Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Barkeepers Friend estimated searches | Barkeepers Friend Share of Search | Barkeepers Friend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.1% | 11 | 165K | 10.4% | 3 | | Nov 2025 | 18.1K | 1.3% | 11 | 165K | 12% | 3 | | Dec 2025 | 14.8K | 1.1% | 11 | 165K | 12.1% | 3 | | Jan 2026 | 18.1K | 1.2% | 11 | 201K | 13.9% | 3 | | Feb 2026 | 18.1K | 1.4% | 11 | 165K | 12.5% | 3 | | Mar 2026 | 18.1K | 1.2% | 11 | 201K | 13% | 3 | | Apr 2026 | 18.1K | 1.2% | 11 | 201K | 13.8% | 3 | | May 2026 | 18.1K | 1.2% | 11 | 201K | 13.6% | 3 | | Jun 2026 | 27.1K | 1.9% | 10 | 201K | 14.4% | 3 | | Jul 2026 | 22.2K | 1.5% | 11 | 246K | 16.8% | 1 | | Aug 2026 | 27.1K | 1.8% | 10 | 246K | 16.2% | 1 | | Sep 2026 | 22.2K | 1.4% | 11 | 246K | 15.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ajax’s and Barkeepers Friend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ajax**: Measured on the search term “ajax cleaner”. - **Barkeepers Friend**: Measured on the search term “bar keepers friend”. - [Ajax profile](/demand/global-en/brands/ajax) - [Barkeepers Friend profile](/demand/global-en/brands/barkeepers-friend) - [All household cleaning brands worldwide](/demand/global-en/categories/household-cleaning-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ajax or Barkeepers Friend more popular in search? In September 2026, Barkeepers Friend had more branded searches than Ajax among household cleaning brands worldwide. Barkeepers Friend had about 246,000 branded searches, while Ajax had 22,200. Barkeepers Friend made up 15.8% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. ## Cite this page Brandwave. "Ajax vs Barkeepers Friend: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ajax-vs-barkeepers-friend This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ajax-vs-barkeepers-friend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.