---
title: "Airwaves vs Tic Tac: Which is searched more?"
description: "Which is more popular in search, Airwaves or Tic Tac? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/airwaves-vs-tic-tac"
publisher: "Brandwave"
---

# Airwaves vs Tic Tac: Which is searched more?

Which is more popular in search, Airwaves or Tic Tac? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airwaves and Tic Tac
- **Competitive set**: Chewing gum and mint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Airwaves Share of Search**: 5.5%
- **Tic Tac Share of Search**: 50%

## Which is more popular in search, Airwaves or Tic Tac?

- In September 2026, Tic Tac had more branded searches than Airwaves among chewing gum and mint brands worldwide. Tic Tac was estimated to have 368K branded searches compared to Airwaves’ 40.5K, and held a 50% Share of Search versus Airwaves’ 5.5%.
- Tic Tac was ahead of Airwaves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands worldwide moved from 6.7% to 5.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide moved from 49.7% to 50%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for chewing gum and mint brands worldwide in September 2026?

- In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.
- In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.

## Month by month

| Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Tic Tac estimated searches | Tic Tac Share of Search | Tic Tac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 6.7% | 4 | 368K | 49.7% | 1 |
| Nov 2025 | 49.5K | 7.5% | 4 | 301K | 45.6% | 1 |
| Dec 2025 | 40.5K | 6.3% | 4 | 301K | 46.7% | 1 |
| Jan 2026 | 74K | 9.8% | 3 | 368K | 48.9% | 1 |
| Feb 2026 | 49.5K | 7.9% | 4 | 301K | 48.2% | 1 |
| Mar 2026 | 49.5K | 7.3% | 4 | 301K | 44.5% | 1 |
| Apr 2026 | 49.5K | 7.3% | 4 | 301K | 44.7% | 1 |
| May 2026 | 40.5K | 5.5% | 4 | 368K | 50.1% | 1 |
| Jun 2026 | 40.5K | 6.2% | 4 | 301K | 46.1% | 1 |
| Jul 2026 | 40.5K | 6.4% | 4 | 301K | 47.4% | 1 |
| Aug 2026 | 40.5K | 6.1% | 4 | 301K | 45% | 1 |
| Sep 2026 | 40.5K | 5.5% | 4 | 368K | 50% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Airwaves’ and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airwaves**: Measured on the search term “airwaves”.
- **Tic Tac**: Measured on the search term “tic tac”.

- [Airwaves profile](/demand/global-en/brands/airwaves)
- [Tic Tac profile](/demand/global-en/brands/tic-tac)
- [All chewing gum and mint brands worldwide](/demand/global-en/categories/chewing-gum-and-mint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airwaves or Tic Tac?

In September 2026, Tic Tac had more branded searches than Airwaves among chewing gum and mint brands worldwide. Tic Tac was estimated to have 368K branded searches compared to Airwaves’ 40.5K, and held a 50% Share of Search versus Airwaves’ 5.5%.

## Cite this page

Brandwave. "Airwaves vs Tic Tac: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airwaves-vs-tic-tac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airwaves-vs-tic-tac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.