--- title: "Airwaves vs Orbit: Which is searched more?" description: "Is Airwaves or Orbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/airwaves-vs-orbit-gum" publisher: "Brandwave" --- # Airwaves vs Orbit: Which is searched more? Is Airwaves or Orbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airwaves and Orbit - **Competitive set**: Chewing gum and mint brands - **Market**: Global - **Month measured**: Sep 2026 - **Airwaves Share of Search**: 5.3% - **Orbit Share of Search**: 3.6% ## Is Airwaves or Orbit more popular in search? - In September 2026, Airwaves had more branded searches than Orbit among chewing gum and mint brands worldwide. Airwaves had about 40,500 branded searches, while Orbit had 27,100. Airwaves made up 5.3% of all chewing gum and mint brand searches we track, and Orbit accounted for 3.6%. - Airwaves was ahead of Orbit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airwaves’ share of searches among chewing gum and mint brands worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Orbit’s share of searches among chewing gum and mint brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Orbit appeared in all five answers. Airwaves did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Extra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Orbit | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mentos | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tic Tac | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Airwaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eclipse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum brand should I buy?": 1. Extra, 2. Orbit - Asked ChatGPT "What are the best chewing gum and mint brands?": 1. Extra, 2. Orbit, 3. Mentos, 4. Tic Tac - Asked ChatGPT "What's the best chewing gum brand for fresh breath?": 1. Orbit, 2. Extra - Searched Google, AI Overview "best chewing gum": 1. Orbit - Searched Google, AI Overview "chewing gum brands": 1. Extra, 2. Orbit, 3. Mentos Not named in any answer: Airwaves, Juicy Fruit and Eclipse. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for chewing gum and mint brands worldwide in September 2026? - In September 2026, Airwaves lost share of searches among chewing gum and mint brands worldwide, from 5.8% to 5.3%. ## Month by month | Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Orbit estimated searches | Orbit Share of Search | Orbit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 6.4% | 4 | 27.1K | 3.5% | 6 | | Nov 2025 | 49.5K | 7.2% | 4 | 27.1K | 3.9% | 6 | | Dec 2025 | 40.5K | 6% | 4 | 27.1K | 4% | 6 | | Jan 2026 | 74K | 9.4% | 3 | 33.1K | 4.2% | 6 | | Feb 2026 | 49.5K | 7.6% | 4 | 27.1K | 4.2% | 6 | | Mar 2026 | 49.5K | 7% | 4 | 33.1K | 4.7% | 6 | | Apr 2026 | 49.5K | 7% | 4 | 33.1K | 4.7% | 6 | | May 2026 | 40.5K | 5.3% | 4 | 33.1K | 4.3% | 6 | | Jun 2026 | 40.5K | 6% | 4 | 27.1K | 4% | 6 | | Jul 2026 | 40.5K | 6.1% | 4 | 27.1K | 4.1% | 6 | | Aug 2026 | 40.5K | 5.8% | 4 | 27.1K | 3.9% | 6 | | Sep 2026 | 40.5K | 5.3% | 4 | 27.1K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Airwaves’ and Orbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airwaves**: Measured on the search term “airwaves”. - **Orbit**: Measured on the search term “orbit gum”. - [Airwaves profile](/demand/global-en/brands/airwaves) - [Orbit profile](/demand/global-en/brands/orbit-gum) - [All chewing gum and mint brands worldwide](/demand/global-en/categories/chewing-gum-and-mint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airwaves or Orbit more popular in search? In September 2026, Airwaves had more branded searches than Orbit among chewing gum and mint brands worldwide. Airwaves had about 40,500 branded searches, while Orbit had 27,100. Airwaves made up 5.3% of all chewing gum and mint brand searches we track, and Orbit accounted for 3.6%. ## Cite this page Brandwave. "Airwaves vs Orbit: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/airwaves-vs-orbit-gum This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/airwaves-vs-orbit-gum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.